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ICEM221 Essentials of E-Business

Learning outcomes (LO):
1. Analyse and classify an organisation’s current e-business strategy, identifying their strengths and weaknesses relative to those of their direct competitors.

2. Choose effective e-business strategies for the delivery of products and services to increase market share and sustainability.

3. Compile and elaborate understanding of concepts, theories, frameworks and principles for e-commerce and e-business and their competent use.)
Assignment Brief
For a multinational organisation, of your choice, carry out a critical analysis of their current E-Business strategy: 

Element 1 Pick an industry.

Element 2 A specific organisation within the industry of Element 1.

Element 3 What can they do and recommendation.

All the above must me related. For example, E1 F&B ? E2 KFC ? Recommendation

The report must include the following three elements: 

Element 1 (LO1 assessed) – an analysis of the impact of Covid-19 on the adoption and utilisation of digital technologies, in the industry of your selected organisation. (30%) 

Element 2 (LO2 & LO3 assessed) – an evaluation of how your selected organisation has managed to cope, adapt, or survive during the pandemic. What are the implications for the organisation operating in this industry, for instance, on their supply chain, eCRM, reintermediation or disintermediation strategies, etc.? (30%)

Element 3 (LO1 assessed) – a discussion and recommendation(s) on how revenue can be optimized and/ or how improvements can be made to increase market share and sustainability for your chosen organization. You may consider areas such as adding digital business models and capabilities, better use of digital marketing tools or implementing the use of big data, fintech or blockchain and automation to enhance. 
operational efficiency. (30%) 

In addition, 20 referencing & 10 must be academic referencing. Marks will be also awarded for the overall presentation, argument and understanding, use of sources and evidence, academic referencing, and written communication (10%) 

You must ensure that you use academic theories, frameworks, and models to support your discussion throughout the report. 

The report must be 3000 words in length (+/- 10%). You may include appendices citing. relevant data, images, samples, etc. provided you refer to them directly in your report. You must also include a full list of references including images, using the Harvard system.

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