BX2082 Advertising, Promotions and Mobile Marketing

At a family gathering last weekend, your parents were proudly discussing with other relatives how well you are performing at your new marketing team role at ADUSIN Pty Ltd.  As a result, this week your cousin Bill has approached you for some advice about a sales promotion completed by the previous business owners just before handover of the business to them as the new owners. Bill is an amazing florist, but this is the first time he has owned and run his own florist shop. The florist shop is in an emerging hip inner city suburb conveniently located near a train station stop, entertainment precinct with restaurants and bars, and is across the road from a botanic garden.  written advise Bill should cover: -

(a)Why he is observing a dip in sales of rare blue roses before and after the sales promotion?

(b)Why he is observing a drop in red rose sales during the rare blue rose sales promotion?

(c)Why non-promotional sales items are also experiencing uplift during the Mother’s Day sales promotions?

(d)What alternative types of sales promotion tools and channels Bill should consider for future sales promotions given the changing demographic, and why? (e)If Bill should proceed with an exclusive sales promotion targeting new customers?