BBS301 Applying Mixed Methods Research to business

QUESTION 1

Summarise the research objectives. Develop a research statement that captures the problems identified in the case.

QUESTION 2

Identify and explain the research technique and method used to answer the research objectives.  Highlight why this approach is superior to other options.

QUESTION 3

Describe the characteristics of the sampling design, data gathering and data analysis approach. List two limitations of this approach and how they may have been minimized

QUESTION 4

Describe at least one ethical dilemma presented by this case and what approach you would take to address it for future studies.