BUS370 Cross Cultural Marketing

The core product refers to the fundamental need that the customer satisfies whenever they purchase a product. The main benefit that the customers will see in Hyundai IONIQ Hybrid is the ability to move to places at a faster pace (Hyundai IONIQ Hybrid 2021). Transportation is said to be the core product, along with the safety, look and speed. It will provide transportation to the entire family of the consumer, small products and for leisure or travel (Hyundai Elantra Hybrid 2021). As the product is an EV, it will be beneficial for the environment and will cause less air pollution.

It is clear from the name itself; the actual product is the main physical product that the consumers can touch, feel and hold. In this aspect, packaging, manufacturing and presentation plays an important role.