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Analyzing the National Steps Challenge from Singapore as a Reflection of the Country's Culture

Analysis of the National Steps Challenge as a Reflection of Singaporean Culture

Choose a health campaign from a country of your choice, and discuss how that campaign is reflective of that particular country’s culture. You can consider including discussion of language, imagery, messaging (if relevant) as well as discussion of the history of that particular issue. Why is this campaign necessary? How does it reflect the culture of your chosen country? You may also like to draw on Hofstede’s insights to discuss your country’s culture: You must draw on the unit readings and materials in your response and use APA or Chicago citation style. Please note, a health campaign is open to broad interpretation and you can discuss your choice with your lecturer. You may for example choose to discuss a campaign dealing with smoking, ageing, immunisation, mental health, obesity or any other health related issue. Notes: 1. Campaign of choice: National Steps Challenge from Singapore 2. Referencing: Require at least 12 referencing with 60% from academic and remaining 40% from non academic 3. Use Times New Roman font, point 12 with 1.5cm spacing 4. Plagiarism: less than 13% 5. Word count can be: 1800. but exclude heading, citation and reference

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