PRO285 Public Relations in Society

Provide reading summary of following 3 articles and include critical analysis of the reading and use own thoughts and reflections in the analysis. Add in other source with APA citation and reference if have Each summary require minimum 400 words excluding heading, in text citation.

 

Globalization has become the buzzword of the 21st century. Concomitantly, theterm global public relations has also become an oft-used phrase, especially in the past decade. Beyond terminology, globalization has certainly inflfluenced public relations practice and scholarship signifificantly. Given this relationship between globalization and public relations, it is appropriate to ask whether globalization is new. If one Sriramesh, K., Zerfass, A., & Kim, J. (Eds.). (2013). Public relations and communication management : Current trends and emerging topics. Retrieved from http://ebookcentral.proquest.com

Public relations scholars and practitioners alike agree that social media are changing the PR industry and increasingly playing an important role in the business planning process. Marketers and professionals fifind that social media have trans formed businesses priorities; Brown, Sikes and Willmott (2013) report that 56% of executives say digital engagement with customers is at least a top-ten company priority

The current era of globalization has increased the significance of public relations, especially at the cross-national and cross-cultural levels. This chapter reviews the impact of globalization on public relations practice and scholarship and how current public relations scholarship has attempted to prepare the industry for a global practice. The generic principles and socio-cultural variables that should be taken into consideration while applying the principles are presented here. The chapter also discusses the studies based on these two streams of thought and how those studies have helped reduce the level of ethnocentricity in the body of knowledge of public relations. Looking to the future, the chapter contends that many more empirical studies from around the world are needed to confifirm the theorizing that has evolved from the Excellence Project.