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Background and Industry Analysis of a Multinational Enterprise
Answered

Company's Brief Profile

Part 1: Background of your chosen MNE and industry analysis

In this section, you will need provide the background information of your chosen MNE and analyse the trends in the industry your chosen MNE is operating in.

Q 1. Provide your company’s brief profile as an MNE. Information such as its country of origin, the company's history, main products/services the company is offering, countries of operation etc. should be included.

Q 2. Analyse how the recent changes in the global economy in terms of one or more of the topics covered in this course from below have impacted the industry your chosen MNE is operating in.

? Globalisation and International Business

? Technology and IB

? Inter-governmental organisations and IB

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