BUS2207 Multinational Management

Written Assignment In its 45 years of existence, Nike has developed from a small operation to a household name, present on all continents. However, in the 1990s Nike came under scrutiny for various unethical practices. Explain how Nike came to that situation through its expansion strategy Explain the positive and negative impacts of this strategy Explain how Nike responded to this situation In your opinion, how could the company have responded differently? Suggest at least two alternative responses. What would the consequences have been then? Write a four-page, double-spaced essay covering the five questions above. Use your own words. Do not copy and paste from any website. ?The basic format for an in-text citation is: (Last name, Year) if it is a paraphrase (putting someone else’s words or ideas into your own words) or (Last name, Year, p. #) if it is a quote. If you cannot find the page number, then please use a paragraph number instead (Last name, Year, para. #). ?The basic format for a reference is:  Last name. First initial. (Year). Title. Retrieved from www. (if online or Location: Publisher, if print). ?You need both an in-text citation and a reference for each time you borrow information or language from an outside source. ?If you quote material, you need to give your sources with both an in-text citation at the spot where the material is in your writing and at the end with full APA references. ?If you paraphrase (taking someone else’s words or ideas and putting them into your own words), you need to give your sources with both an in-text citation at the spot where the material is in your writing and at the end with full APA references.