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M059CL Entrepreneurship Creating A Business Opportunity

Learning Outcomes
1. Analyse and understand the key concepts around opportunity, entrepreneurial behaviour and the factors in the process of start-up and of survival.

2. Identify ideas to create opportunities, national or international, thorough a feasibility analysis and evaluate using the relevant disciplines and frameworks.

3. Recognise the tension between the creative (innovative) and measured elements (data analysis and evaluation) of a business opportunity and the disjunctive nature of learning this brings.

4. Assess feasibility through relevant research techniques and research sources to create a macro and micro level analysis as the basics to develop a business plan or solve a business problem.

5. Presents a professional written and ‘pitched’ feasibility report for the business opportunity with appropriate measures, as a basis for building a business plan for a new product in a following module; or as a suitable analytical framework to be applied to a business problem for analysis and potential solutions in following modules.

6. Recognise and understand the personal factors that determine the motivation, attitudes and preferred behaviours in the process of researching an opportunity in a market and social context for introducing a new product; or these factors in practising the business skills for analysing and solving business problems.  

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