Constructing a Business Model Canvas for a Social Enterprise

Background

Background
Kareem and Jimmy have been friends since primary school. They have both just completed national service. Both of them want to be entrepreneurs and start their own business. Jimmy’s mother is a faculty at SUSS and suggested that they apply for the ‘Alibaba Cloud SUSS Certificate/Minor in Entrepreneurship’. To be admitted into the programme, they have to present their ideas to a panel of judges who will only admit ideas that are viable. The SUSS website states the following: 

Kareem and Jimmy did not know of this certificate opportunity and were excited. They thought it was a good way to get feedback and to obtain funding. They also liked the idea of social impact and were keen to establish a social enterprise. They decided to go back to the drawing 
board to come up with a sustainable social enterprise idea. They approached you (as a business consultant) for advice and help. The following information was given to you:

(a) They would like to apply for the Alibaba Cloud - SUSS Certificate in Entrepreneurship.

(b) They want their business to be a social enterprise and have social impact.

(c) They are open to any new ideas.

(d) The amount of capital between them (after paying for your professional fees) was only $12,000/- SGD. Hence, they would also need to seek funding. They are open to obtaining loans and/or equity investors.

(e) They are very clear that they DO NOT want to franchise a business.

The deliverables they asked from you were: 

1. Recommend a suitable social enterprise business and how it will help a social cause. 

2. Prepare a complete business model canvas for them to adopt.

3. Develop slides for pitching for entry into the programme.

4. Prepare a presentation video to be presented to the panel of judges for admission into the programme. 

Question 1
You are to construct a business model canvas and analyse the opportunities for launching a social enterprise business or a business with a social impact. In your report, you should appraise in detail each section of the business model canvas. The report should also include a brief discussion of any two (2) legal issues relating to starting and operating the business. 

The report should include a brief competitor analysis. The report should also demonstrate an understanding and a detailed description of the revenue stream and the cost drivers. The report should deal with the assessment criteria for admission into the programme, namely:-

• Uniqueness of business concept
• Feasibility of the business model
• Strength of management team
• Potential market value
• Working prototype* 
• Social impact (preferred)

Prepare a video recording of the presentation of at least 3 minutes but not exceeding 6 minutes. There are two methods for ECA video assignment submission; either Record Media or Upload Media. For Upload Media, please note that your file size should be no more than 500MB and the format is in .mp4.   (25 marks)

Prepare a set of PowerPoint presentation slides upon which the video presentation is based. Please note that the PowerPoint must be converted to PDF before submission to Canvas.  (10 marks)