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Question 1You are thinking of starting business at KAP Mall. You reckon that since you are studying at SUSS, it would be a convenient place to operate a business. You need to decide on the business to commence. It can be any business but you need to justify why the chosen business is appropriate for KAP Mall. Appraiseyour business concept and examine the opportunity by preparing an ‘opportunity assessment’report. You report should include: 1.Product/service idea section to include: -1.1 Adescription of products/ services1.2 The marketneeds for products / services1.3 The specificaspects of products /services1.4 Is this need met by competitors?1.5 The competition, and 1.6 The value proposition
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