Recommendations for Improving Innovation and Creativity in a Manufacturing Company

Reasons why Large Organisations Struggle to Innovate

Question 1You work as a freelance consultant. Your current assignment is to advise a large publicly listed, traditional manufacturing firm whose products are facing obsolescence. Your initial study of the company highlighted to you a failure by the company to innovate for many years. You have also discovered that the firm has difficulties retaining creative employees.You have been asked to construct and deliver a presentation to the manufacturing company’s senior management recommending ways in which the company could become more innovative and be able to retain creative staff.Provide a report which explains the points that you would cover in your presentation. The report should: -

(a)Appraise anyfive (5) possible reasons why large organisations often struggle to innovate. Provide relevant examples.

(b)Formulate anddistinguish anyfive (5)ways in which the firm could become more innovative. Provide relevant examples.

(c)Analyse, with relevant theories, diagrams, and examples,how the firm canbe able to retain creative staff.