The Role of CSR and Brand Awareness in the Hospitality Industry: A Study of Marriott International

1.0 Abstract -Brief summary of whole Dissertation including methodology, main findings, -conclusions & recommendations -It should not be written as an introduction to the report, but as an extremely abbreviated, succinct description of everything that is contained in the report document itself. - It should enable a reader to obtain a clear overall grasp of the context, purpose, methods, sources and conclusions or recommendations of the report. 2.0 Introduction & Background -this section should provide the reader with an understanding of the context and reasons behind the report (in topic terms, not course terms). -It is often helpful in the Introduction to describe briefly the structure and form of the rest of the report so that the reader is helped to understand the flow of it. -Identify the topic and background (Exploring the role of Cooperate Social Responsibility and Brand Awareness in the Hospitality industry) -Identify the Marriot Hotel and background -Any historical aspect of problem. -Any change in legislation leading to problem. -Brief overview of structure of remainder of report. 3.0 Literature Review -this section needs to be a detailed study using up-to date sources with references to a number of academic journal articles. -The content of this section is the basis upon which the remainder of the research is founded. -To enable the reader to follow the details of the literature review it is useful to divide this section under key headings. -Introduction to factors involved, relevant theory & underpinning knowledge. -Details & implications of any new legislation. -Critical discussion of recent articles on topic under headings of key factors. -Use of a good range of quality, up to date sources of literature. -Conclusion summarising factors to be researched. 4.0 Methodology -this is an important part of the report since it serves to confirm the validity of the report�s findings. - This section should therefore be used to thoroughly describe and explain the methodology you used. -In doing so it is also necessary to discuss the choices of methodology open to you and why you chose the particular methods used. -In this section, or at some other point, you must include brief descriptions or illustrations of any investigative techniques you used; e.g. observation, interviews, analysis of documents, etc. -In order to substantiate both the practical and theoretical basis of the report it is almost always necessary to make reference to established or conventional knowledge. The source of this is normally academic or professional literature of various types. -You should therefore briefly describe the types of literature and the sources of information which you used. -Justification of research method(s) chosen & why other methods not chosen, -Full details of execution of research, -Design of questionnaires for survey, interview or focus group, -Discussion of reliability & precautions against bias e.g. pilot study & sampling for surveys, conduct & choice of participants for interviews or focus groups, choice of case studies or secondary data for archival research, choice & validity of web sites & journal articles, variety of research methods chosen etc. -Methods of analysis used, -Attempts to make conclusions and recommendations 5.0 Findings -this section must provide an account of all the results of your investigative work and the information you obtained. -Exactly how you set things out, and in what order, is up to you; but you need a clear, logical layout which is �reader friendly�, easily understandable - yet of sufficient depth for the purpose, and containing enough evidence to persuade the reader of the validity of your account. - You need to skilfully balance the need for brevity with the need for sufficient information. -Try varying your style and consider using charts, diagrams, pictures, etc. (make sure these serve a purpose and are not trivial). -Results of surveys, interviews, focus groups � referenced to questionnaires / transcript of interviews in Appendices. -Tables and graphs in this section or referenced to Appendices. -Summaries of secondary data collected. -Descriptive account of results from archival research. 6.0 Analaysis & Discussion -in this section you are discussing the results of your research with the factors you identified as important in the literature review. - Literature sources should be used wherever possible to support background discussion or definition. - Test any hypotheses taking care to explain and justify any deductions made. Criticise, discuss, compare, conceptualise etc. -Note that you may find it more convenient to have a section entitled Findings, Analysis and discussion rather than two separate sections as there is a danger of repeating some information in the two sections. -Make sure you have clear, informative headings and sub-headings (but not too many). It is also important to ensure that your text is not too dense or boring. -Comparison and discussion of results obtained from research method(s). -Test any hypotheses. -Explain and justify any deductions made from data collected. -Link findings back to literature review. 7.0 Conclusions & Recommendation -you can provide fuller details in appendices. -Sometimes you will need to explain the reasoning you use to draw conclusions. -In particular, you should note any assumptions you make. This is often necessary because information may be incomplete or suspect in some way -Overall conclusions. -Link back to terms of reference. -Recommendations and justification for solution of problem. Usefulness of research to business. 8.0 Reference (at least 20 references and Journal artical and in text citations ) 9.0 Appendices -must be create 20 survey questions -these are useful for the incorporation of essential information which might be too lengthy and detailed to include in the main body of the report, or which would disrupt the flow of text if included there. - You should not include material of merely of casual interest. -Appendices should be separately titled and referred to on the contents page. -They should also be fully page numbered. Normally, the content of appendices does not count towards the recommended word length of a report. -

Marriott International is a global hospitality company that owns and operates a diverse portfolio of hotels and resorts under various brands. The company was founded in 1927 by J. Willard Marriott and has its headquarters in Bethesda, Maryland, United States.

The Marriott Hotel is one of the flagship brands of Marriott International and is known for its upscale and luxury properties. The first Marriott Hotel was opened in 1957 in Arlington, Virginia, and since then, the brand has expanded to over 500 properties in more than 60 countries around the world.

Marriott Hotels are typically located in major cities, airport locations, and resort destinations, and offer a range of amenities, including upscale dining options, fitness centers, and event spaces. The brand caters to business and leisure travelers alike and is known for its high level of customer service and attention to detail.