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Writing Exercise Portfolio Report on Climate Change Issues

Issues Analysis

Topic is on Climate Change.

Writing for the portfolio will include: 

Client: The National Environment Agency

National Environment Agency (NEA) is the leading public organisation responsible for ensuring a clean and green environment, and the sustainable development of Singapore. Its key roles are to protect Singapore's resources from pollution, maintain a high level of public health and provide timely meteorological information. NEA also develops and spearheads environmental initiatives and programmes through its partnership with the People, Public and Private 4 sectors. Amongst other, NEA’s key programmes includes Environmental training by providing various environmental capacity-building training programmes for working professionals from the industry, international organisations, and general public through the Singapore Environment Institute. 

Target Audience for the Message. There are 3 possible target audiences for this portfolio. 

•The Singapore Youth mainly millennials (21 to 34 years) 

•Educators (Primary, Secondary or Tertiary levels) 

•Corporate organisations

Track three print, broadcast and/or online media articles must be trustable and must be in the year between 2017 to 2019, identifying any issues you think might be relevant for your target audience and client. 

Describe in 250 – 300 words: The organisation behind the media release and the key message you believe the organisation may have wanted to get across. What is the key issue discussed within the story? 

On a separate sheet, identify:

• target publics 

• key messages that are relevant to the target public 

• one appropriate media outlet to target with the release. 

Prepare a Frequently Asked Question (FAQ) sheet suitable for use in a media kit. You should include five to eight questions.

1) Client: The National Environment Agency

2) Pick a target audience  - 

• The Singapore Youth mainly millennials (21 to 34 years) 

• Educators (Primary, Secondary or Tertiary levels) 

• Corporate organisations

Topic is on Climate Change.

You need to prepare a report for your choice of client comprising

3 articles -print or broadcast that has relevance to your client and target 

Format for this

a) Article 1 - Title

b) Issued By:

c) 3 Key messages: short sentences on 3 takeaways from the article

d) Relevance to Client/TA: 1 paragraph

Repeat this 3 times

1.5 page

Format for this

a) Identify Target audience 

b) 2-3 Key Message

c) 1 Media to issue this release

d) Actual Press Release 


6-8 questions and answers for your client

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