Event Industry Resilience Roadmap (IRR) in Singapore

Your answer should be between 2000 words excluding reference words. Submit your answers in the form of a single MS Word file on or before the submission date. Use Times Roman font size 12, single line spacing and with a content page as well .

According  to  a  MICE  Economic  Impact  Assessment  commissioned  by  Singapore Tourism Board  in  2019,  the  industry  supported  more  than  34,000  jobs  with  an  economic  value-add  of  $3.8  billion,  or  nearly one percent of Singapore’s GDP. Business travellers also spend almost double that of leisure travellers, making them high-yield visitors. The  gradual  resumption of  business  events  will  help  maintain  Singapore’s  position  as  a  leading MICE hub and retain critical capabilities, while safeguarding jobs and livelihoods in the industry and other related sectors. To guide the MICE industry in developing its agility and building resilience post-COVID-19, the   Singapore   Association   of   Convention   and   Exhibition   Organisers   and   Suppliers  (SACEOS) is collaborating with STB and Enterprise Singapore (ESG) to formulate an Event Industry Resilience Roadmap (IRR).

 ( Extracted from https://www.stb.gov.sg/content/stb/en/media-centre/media-releases/Safe-and-Gradual-Resumption-of-MICE-Events.html )

Question 1 - Analyse the THREE (3) strategic objectives of the IRR from the article.  (15 marks)

Question 2 -  The IRR seeks to position Singapore as the world’s most trusted, safe and innovative MICE destination, and a competitive and vibrant global-Asia city in a COVID-19 world.

In your own words, demonstrate your understanding of how the IRR will provide timely guidance  on   5 safety  measures  and  5 best  practices  in  line  with  the  gradual  resumption  of business events. (60 marks)

Question 3 -  Whilst SACEOS launched the IRR in Singapore,The Osaka Convention & Tourism Bureau has released the “Guidelines for MICE Event Organizers for Infectious Disease Control” and TCEB launched “New Norm Exhibition Support” for Post-COVID19 for all Exhibitions in Thailand.  Compare the guidelines implemented in Singapore with either those in Japan or Thailand after doing research on the additional two guidelines mentioned.  (25 marks)