CRM Implementation Strategies and Pillars | Company Background

Pillars of CRM

· Provide a brief background of the company

 

(A) 1^st Pillar of CRM

· Determine the market segmentation strategies adopted by the company

· Explain TWO [2] value creation strategies adopted by the company

· Describe TWO [2] strategies adopted by the company to manage customers’ potential cost components

 

(B) 2^nd Pillar of CRM

· Describe ONE [1] customer acquisition strategy adopted by the company

· Describe ONE [1] customer retention strategy adopted by the company

· Describe ONE [1] customer development strategy adopted by the company

 

(C) 3^rd Pillar of CRM

· Discuss any THREE [3] CRM technological functionalities adopted by the company

 

(D) Analysis

· Evaluate any TWO [2] of the CRM related strategies adopted by the company

· Examine TWO [2] possible CRM related challenges of the company

 

(E) Recommendations

· Propose TWO [2] CRM related improvement to manage the challenges identified in Section F