You will be assigned one of the international hotel group:
Hilton Hotel and Resort
A. Present an introduction on your chosen hotel brand e.g. history, all brands within the group, each brands characteristics, target market etc…
B. Next introduce one of their Singapore based hotels.
C. Choose 1 or more departments within the hotel and identify at least two current and one future challenge.
D. Finally discuss and propose clear solutions/recommendations in Singapore context on the following:
· Who was/is the creator of the company/brand? What was his vision and leadership style?
· What was the core of the company's success to reach a high level of efficiency in production and quality?
· What was the most important factors affecting customer satisfaction and excellence in its quality products/services.
· Reflect on the quality management practices that earned the company a reputation for quality.
· Examine the high performance teams that have contributed to its success.
· Discuss and debate how ethics is treasured in the company culture
Explore strategies that will ensure that the company continues to retain its competitive advantage