Comprehensive International Business Development Plan

In this assessment, students in groups are required to prepare a comprehensive International Business Development plan for a firm. Students are expected to structure the analysis of relevant data in line with the broad analytical frameworks outlined in the course. A students’ ability to critically analyse and consistently interpret and/or explain relevant data at the country, industry and firm levels is a primary concern of the assessment. Communication skills and team work of students are also assessed through oral presentation of their research report.