Market Characteristics, Segmentation Criteria, and Marketing Strategy: An Analysis

Describing the product and market characteristics

Describe the product and the characteristics of the market, including information on the market size where available, as well as market trends and characteristics. •Explain in depth the segmentation criteria that the company uses for this product, and analyse the effectiveness of this approach. Make sure you support your views with evidence. Develop profiles of the various segments, identifying the priority segments. •Describe the positioningof this product against the competitors.•Critically review whether the marketing strategies undertaken by the organisation are aligned to the segmentation profiles, and make recommendations as to what improvements or changes could be made.•Wherever possible, use reliable information to support your arguments. This can be information from websites, the company itself, or more academic sources of information.