Strategic Recommendations for Huawei: Analysis and Evaluation

Analysis of Huawei's External Environment

Assignment Question: Select a business organisation from the following: Apple, Huawei, Walmart, Amazon and Google. (I have selected Huawei in my module) Employing the strategic tools considered in the module, make recommendations to how these firms may continue their successful operations.

Note: Please use theoretical concepts selectively to support your arguments.

 You may also quote from industry/company/financial press sources.

 Harvard referencing is required; you need to consult with at least ten (10) academic references with intext citations to develop your argument.

• Use the terminology of strategic management in an organisational context · Analyse the internal and external environment of an organisation · Identify and cite key strategic management theories and concepts · Understand the dynamics of strategic decision making

References: Marketing Management, Kotler & Keller, 15th Global Edition, Pearson Education, 2016. Marketing: Planning & Strategy, Subhash C Jain, 7th Edition, Thomson Learning Publishing, 2004. Strategic Analysis of the External Environment and the Importance of the Information, O Turkay, S A Solmaz, S Sengul, Procedia Social & Behavioural Sciences, 2011. Methods of Analysis of the External Environment of Business Activities, Revista Espacios, Tatyana V Shtal et al, 2018.

80 – 100 marks The work examined is exemplary and provides clear evidence of a complete grasp of the knowledge, understanding and skills appropriate to the Level of the qualification. There is also unequivocal evidence showing that all the learning outcomes and responsibilities appropriate to that Level are fully satisfied. At this Level, the work demonstrates a particularly compelling evaluation, originality, and elegance of argument, interpretation or discourse.

 70 -79 marks The work examined is excellent and demonstrates comprehensive knowledge, understanding and skills appropriate to the Level of the qualification. There is also excellent evidence showing that all the learning outcomes and responsibilities appropriate to that Level are fully satisfied. At this Level it is expected that the work will be excellent in demonstrating evaluation and elegance of argument, interpretation or discourse and there may be some evidence of originality.

60 to 69 marks The work examined is of a sufficiently high standard and there is evidence of comprehensive knowledge, understanding and skills appropriate to the Level of the qualification. There is also clearly articulated evidence demonstrating that all the learning outcomes and responsibilities appropriate to that Level are satisfied. At this level the standard of the work will be high in demonstrating evaluation and elegance of argument, interpretation or discourse.

50 – 59 marks The work examined demonstrates adequate knowledge of a fair range of relevant material, with intermittent evidence of an appreciation of its significance. Some analytical treatment, but may be prone to description, or to narrative, which lacks clear analytical purpose. At this level the standard of the work adequately demonstrates some evaluation of argument, interpretation or discourse.

marks The work examined basic understanding of the subject but addressing a limited range of material. Largely descriptive or narrative, with little evidence of analysis.

 Below 40 marks A limited understanding of a narrow range of material with heavy dependence on description and/or paraphrase. Little evidence of coherent argument: lacks development and may be repetitive or thin. Numerous deficiencies in expression and presentation; the writer may achieved clarity (if at all) only by using a simplistic or repetitious style. At this level the standard of the work does not demonstrate effort in evaluation and interpretation.