Patanjali Ayurved Limited Strategic Analysis

The module assessment comprises of an INDIVIDUAL research based assignment that requires you to write an essay that represents 100% of the module mark. You are required to produce one word-processed report covering all three parts of the assessment.  

Patanjali Ayurved Limited, based in Haridwar, Uttarakhand, India, is a fast growing mineral and herbal products manufacturer founded in 2006. With the growing competition in the domestic market, the company plans to go global.

With the planned international expansion, the company now needs to make a decision about choosing ‘one’ from three countries that has the highest potential for success. The three countries are Germany, Japan, and Turkey. Given the limited financial resources, only one of these countries are to be targeted. The choice is up to Patanjali Ayurved Limited. You are employed by a consulting company and your company has been approached by Patanjali Ayurved Limited seeking advice for making the above decision.  Now, you are required to conduct a research-based strategic analysis addressing the following tasks.

Part 1:

Applying the CAGE framework, identify the differences or distances between the home and each of the potential host countries, and brief implications of those differences or distances, for crafting international strategies.  

Part 2:

Using the triple AAA framework, identify what should be the relatively most important aspect (Arbitrage, Adaptability or Aggregation) to focus on for the firm to create value in the chosen host country to start with. Briefly reflect on how this aspect may shift over time as the firm grows in the chosen country.  

Part 3:

Briefly discuss TWO key challenges identified in your analyses above (Part 1 and Part 2) that should be taken into account before starting operations in the chosen country