ST3188 Statistical methods for market research

You will not be expected to conduct any primary research. The report should cover the following areas.

(a)Provide a full summary of the research brief, including the aims of the research.

(b)Demonstrate an understanding of the market or business context as well as any other publically available research done in this area.

(c)Detail how the fieldwork would be conducted, i.e. face-to-face, telephone, online, focus groups, mixed-mode etc.

(d)Explain the proposed sampling method as well as other sampling methods considered, including details on any sampling frame to be used

(e)Detail the information that would be gathered and collected by the research.

(f)Explain how you would use any customer or operational data supplied to you by the client.

(g)Describe what multivariate analysis techniques you propose and how these would help the client's research aims. (You are not required to actually conduct any analysis.)

(h)Detail the proposed sample size necessary to construct confidence intervals around the survey estimates.