Guaranteed Higher Grade!
Plagiarism checker
Verify originality of an essay
essay
Get ideas for your paper
Plagiarism checker
Cite sources with ease

150 Word Essay Examples & Topic Ideas

blog author name

150 Word Essay on Consumer Behavior

Introduction

Consumer behavior can be defined as the study of an individual or a group of people working in the organization who selects their way and use of services and product (Solomon et al., 2014). The behavior of the consumer is mainly concerned with psychology, behavior and motivation. The behavior of the consumer is analyzed during shopping and researching about a particular brand before purchasing the item (Cantallops, & Salvi, 2014).

Discussion

The following essay will discuss about a brand that is chosen for this essay and analyze the behavior of the consumer while making a purchase of those brand (Maniatis, 2016). It will further reflect on the overview of ELM and contrast on the strength and weaknesses, which is included in the theory (Ho & Bodoff, 2014). The theory of ELM has different stages which will be illustrated with the help of examples from own viewpoint. Further in the essay the discussion will comprise of sales force social studio analysis with the chosen brand. In the last section of the assignment the essay will comprise of explaining brand related information which affects the behavior of the consumer and the tactics used by the market to manage the behavior of the consumer. The brands that will be discussed in the essay will focus on Nike, Forever 21, Gap, Lee and MAC (J. Kitchen et al., 2014).

Elaboration Likelihood Model

The Elaboration Likelihood Model can be defined as the persuasion, which has a dual process theory, which describes the changes in the attitude. Richard E. Petty and John Cacioppo developed this model in the year 1980. This model aims at describing the ways and process, which the stimuli and focus on why they are used and the outcomes on the attitude change. The concept of persuasion is very much included in our daily life. This process in the model arises when the listener, viewer or reader learns something from which he or she has learned something and gathered information. The concept of the idea that is generated by reading the information has a chance of more than 90% that can make the reader persuade. This is the way we learn something and remember with the help of persuasion (Kerr et al., 2014). . With a help of an example of an advertisement which gives a appropriate information about the brand and this offering in the price like discount then the customer gets easily persuaded and opts to make a purchase in the future. The researchers have found out that the Elaboration Likelihood Model works on the persuasion message in changing the attitudes of the consumer or reader. The corporation of the consumer is very much important and the advertising agency in designing the marketing strategy and understanding the attitudes of the people (Valkenburg & Peter, 2013).

Two Routes Of The Model

The model is divided into two routes. The persuasion undergoes the process in two different ways. They are the Central route and Peripheral route. The persuasion technique is effective and both the route has its own guiding technique to create it more effective. Firstly, the discussion is about the Central Route that is the process that is straight at the point and is complete. It requires a thoughtful consideration, which is contained in the advertisement or message. It part of involvement is more with the reader than the market. The reader of the message carefully analyses the advertisement in every possible manner. The participation of the receiver is vital when the message gets the central route, the participation of the message should carry motivation and aptitude to think. On the other hand, the second route of persuasion is Peripheral route, which is considered as weak, and the involvement of the receiver is low. The message is not analyzed in a cognitive manner. The receiver of the message is not sure whether to agree with the advertisement or disagree.  At the end the persuader of the message may not be persuaded and will not take any action further for the message (Petty, 2013).

The strength of the central route can be examined with the fact that the receiver of the message is very straight to the point and is termed as strong. This is because the receiver is dominant to its decision-making ability and carefully analyses the message. The weakness of the same route is analyzed in the area where the receiver of the message is directly affected and ignores the message at the same time.  On the other hand, with the peripheral route examines its strength in the basis of the backing that is supported by the advertising media, public relation and marketing team. Whereas the weakness of this route is that the people may not be in the position to think about the message carefully so he or she will look for better options in future (Filieri & McLeay, 2014).

The behavior of the consumer can be examined based on the study of individual as how the consumer, organization or group select, use, buy and dispose its goods and services to satisfy their wants and needs. It is the action of the consumer that is referred to the market place and underlying the motives for those in action (Chang, Yu & Lu, 2015).

Analysis Of The Model

The Elaboration Likelihood Model can be now analyzed with the examples, which has been chosen for this essay. With the help of the examples of the clothing, line such as Nike, Forever 21, Gap, Lee and with the cosmetic brand that is the leading producer of its product in the United States nation.  The advertising media follow the technique of digital marketing as a medium of advertisement of its brand. The fashion brands include their advertising with the help of using latest industry trend. The Elaboration Likelihood Model is applied in the clothing and cosmetic brands in terms of persuasion can be illustrated with the persuasion technique. The marketer of this clothing brand uses a strong message to display its product in the digital platform. This creates a strong impact on the customers which creates a persuasion in the mind of the customer to make a purchase in the near future. Keeping in mind the quality of the product and its innovative style in advertising creates an interest in the mind of the consumer and influences them to purchase the product at the same time. The showcasing of the new fashion, variety in choice and discounted products will automatically lead the customer to reach in the nearest retail outlet.

Difference Between The Central And Peripheral Route

The differences between each stage of the how Elaboration Likelihood Model is distinguish is based on the purpose of each route and its distinctive feature in information processing. For the first basis of distinction, the central route is considered as a strong message and has the ability to persuade its readers. Whereas on the other hand the peripheral route considers the messages where the consumer has a little interest or builds no interest at all to the subject of the message. On the second basis of difference, the central route builds an attention seeking ability from the readers as it maintains to keep a strong motivational message behind the message that is delivered. There is a less chance where the customer is not persuaded. However, the peripheral route has a lesser ability to proceed with the message. Thus the route which is favored more by the markers is the central route of persuasion. For the products like the clothing brand, which comprises of jeans, t-shirts and other apparel garments, are focused to advertise and market its brand on the control route of persuasion.  In case of the cosmetic brand like MAC, which is leading throughout the world, uses the same strategy of persuasion.

Sales Force Social Studio

Sales force Social Studio can be defined as the term for which the product present under the sales force marketing cloud administers the marketing strategy across the complete social media channels (Wertalik, 2017). This helps the business to tap into new power of social media in its customer service, sales organization and marketing. The sentiments, which the consumer has for the brands chosen for this assignment is based on the sales force social studio. The strategy applied by these brand helps the product to be stable under the sales organization as it is the ultimate aim of the marketers. The advertising of the brand comprises its customer service because it is an integral part of the organization to cater to the requirement of the customer (Boatwright, Linvill & Warren, 2018). The after sale service of the brand is very much important because it helps to build the brand loyalty that results to bring back the old customers and create other potentials customers. The brands like Levis, Nike, Lee and Forever 21 is relied on their customer feedback based on which the changes are made in the areas of  customer service, sales organization and marketing.

The brands that are available online can affect consumer behavior when the online portal provides with useful and illustrated information for the brand or product it is selling. The firtst step that the marketers keeps updated with the website and it aims to prepare a clear description of the product and service. Along with the price, it shows that there are no presence of hidden charges or provides the facility of free delivery. The product description is based on the benefits of the brand and its warranty period that gives an assurance to the customer to make a purchase. Related to any brand or product the company offers to update with the latest information that is made available for the consumer. It provides information about the production, manufacturing details and the composition of the product with which it is manufactured. The label and tag of the product states the date of manufacturing and expiry which helps the customer to make selection of the brand (Wertalik, 2018). The information helps the customer to get persuaded and make a purchase either online or by visiting the nearest retail outlet. The inclusion of some bonus information like attaching emotional feeling through the medium of advertisement or facilitating the scheme of discount also attracts the customer to make a purchase.

The strategies that can be used by the marketer to change the attitude or maintain the behavior of the customer is done by the mean changing the basic motives of the customer. The first strategy that can be discussed is changing the brand need into the need of the consumer by emphasizing on the customer need. Secondly, the event or group can administer the brand or the product. The attitudes of the consumers are related in certain parts, social events and causes. It si possible to alter the attitude of the consumer based on the relationship that the company builds in those occasions (Ebersold, 2016). The last strategy that can be discussed is about resolving conflicting attitude that changes the strategies which caters to the potential conflict or actual between two attitudes. If the consumers see that the negative attitude becomes an attribute, which is not a conflict with the other attitude, then the company takes steps to change the resolving conflict. It is important for the company to change the prospect of the consumer about the competitive brand because the approach emphasize on the attitude that changes consumer’s belief about the attitude towards the competitive brand.

Conclusion

Hence it can be concluded with the discussion on the consumer behavior that they way the markers uses its strategies to change the perception of the people to buy their products. The models of Elaboration Likelihood Model stated the different route of the model which was classified on the basis of the brand chosen in this essay (Tuten, & Solomon, 2017). The two route technique has discussed about its way and approach which was used by the marketers to formularize its brand so that they hold the ability to persuade its potential and current consumers. However it is the consumer attitude and behavior that matter for the marketers to sell its product and services in the market. This is given due importance by the marketers because the customers are the sole assets of the brand  and the marketing techniques should be kept strong in the medium of advertising so that by seeing or reading about the product the consumer gets persuaded (Hodson & Cooper, 2017).

Reference

Boatwright, B. C., Linvill, D. L., & Warren, P. L. (2018). Troll factories: The internet research agency and state-sponsored agenda building. Resource Centre on Media Freedom in Europe.

Cantallops, A. S., & Salvi, F. (2014). New consumer behavior: A review of research on eWOM and hotels. International Journal of Hospitality Management, 36, 41-51.

Chang, Y. T., Yu, H., & Lu, H. P. (2015). Persuasive messages, popularity cohesion, and message diffusion in social media marketing. Journal of Business Research, 68(4), 777-782.

Ebersold, J. (2016). Developing a social media strategy for Hilti Singapore (Doctoral dissertation).

Filieri, R., & McLeay, F. (2014). E-WOM and accommodation: An analysis of the factors that influence travelers’ adoption of information from online reviews. Journal of Travel Research, 53(1), 44-57.

Ho, S. Y., & Bodoff, D. (2014). The effects of Web personalization on user attitude and behavior: An integration of the elaboration likelihood model and consumer search theory. MIS quarterly, 38(2).

Hodson, N., & Cooper, M. (2017). Twitter and assisted dying: using social media analysis software to evaluate the conversation around assisted dying in terms of guidelines on responsible reporting of suicide. International Journal of Communication and Health, 2017(12).

  1. Kitchen, P., Kerr, G., E. Schultz, D., McColl, R., & Pals, H. (2014). The elaboration likelihood model: review, critique and research agenda. European Journal of Marketing, 48(11/12), 2033-2050.

Kerr, G., Schultz, D. E., Kitchen, P. J., Mulhern, F. J., & Beede, P. (2015). Does traditional advertising theory apply to the digital world?: a replication analysis questions the relevance of the elaboration likelihood model. Journal of Advertising Research, 55(4), 390-400.

Maniatis, P. (2016). Investigating factors influencing consumer decision-making while choosing green products. Journal of Cleaner Production, 132, 215-228.

Petty, R. E. (2013). Two routes to persuasion: State of the art. International perspectives on psychological science, 2, 229-247.

Solomon, M. R., Dahl, D. W., White, K., Zaichkowsky, J. L., & Polegato, R. (2014). Consumer behavior: Buying, having, and being (Vol. 10). Toronto, Canada: Pearson.

Tuten, T. L., & Solomon, M. R. (2017). Social media marketing. Sage.

Valkenburg, P. M., & Peter, J. (2013). The differential susceptibility to media effects model. Journal of Communication, 63(2), 221-243.

Wertalik, D. (2017). Social media and building a connected college. Cogent Business & Management, 4(1), 1320836.

Wertalik, D. (2018). Social Media and Building a Connected College| 2017.

Overcome The Odds Of Writing A 150 Words Essay – Sign Up Today!

Writing an essay with a standard word count limit of 500-1000 words is easier as you can explore a topic in depth. However, writing a brief essay such as a 150-word essay can be a challenge for many. For those wondering why this college essay is 150 words only, well, a 150 words essay is a short academic assignment that teachers assign to analyze students’ knowledge of a specific topic and their ability to formulate the primary idea in a concise manner.

Luckily, you have highly-qualified essay writers based in the US to guide you to write stellar 150 words essays by following the fundamental writing guidelines. MyAssignmenthelp.com is a pioneer in the academic industry for delivering world-class essay writing services to students seeking essay writing help  to compose quality papers within short notice.

The team offering assistance with your 150-word essay consists of individuals who are exceptionally talented, skilled, and reliable for creating impressive 150-word essays from scratch. The writers will help you find interesting ideas for your 150 words essay, provide ample 150 words examples for reference, and thoroughly guide you throughout the writing process so that every 150-word essay paragraph is well-written, communicating the main idea.

Besides brilliant academic writers and certified essayists from top-tier American institutions standing ready to assist you with your pending 150 words essay, here are some additional factors that make us stand out from our contemporaries:

  • Free and unlimited access to the largest online sample repository
  • 500+ 150 words essay examples for reference on signup
  • Attractive signup, year-long, and seasonal bonuses with zero T&Cs
  • Comprehensive support for composing 150-word essays on 1000+ topics
  • 5100+ Ph.D. and MPhil qualified tutors and writers to assist in 100+ subjects
  • Guaranteed on-time delivery for all types of 150 words essays
  • Jaw-dropping service charges with additional offers on bulk orders
  • Money-back guarantee and free revisions on all orders
  • Super active student support team to offer instant solution
  • Complete data security to ensure 100% confidentiality and anonymity
  • Top-notch quality and plagiarism-free 150-word essays& examples guaranteed

Then what are you waiting for? Share the requirements of your 150 words essay right away and get assistance from the best in the business.

Most Popular Questions Searched by Students:

Q.1: What Is A 150-Word Essay?

Ans: A 150-word essay is one of the common short assignments for high school students. It is generally assigned by a high school teacher to examine the student’s knowledge of the essay topic. The most common types of essays of 150 words are personal statements for admission or a short topic discussion.     

Q.2: How Many Paragraphs Should A 150-Word Essay Contain?

Ans: You have to stick to the essay guideline and maintain the ratio of introduction, body content, and conclusion. It hardly matters what kind of essay you are writing, and you must make it organized by using multiple paragraphs. Your 150-word essay should contain 1 to 3 paragraphs for quick and easy reading.       

Q.3: How Long Does It Take To Write A 150-Word Essay?

Ans: If you choose a professional essay writer or subject matter expert at MyAssignmenthelp.com, they can complete your 150-word essay within 30 minutes. Due to immense knowledge and language proficiency, you will receive a high-quality essay with a plagiarism report within 30 to 40 minutes.          

Q.4: How Long Would It Take To Create The First Draft Of A 150-Word Essay?

Ans: Our essay writing expert will take only 10 minutes to make the first draft. MyAssignmenthelp.com has a huge essay expertise team who come from different academic domains. That’s why we can deliver you the proper essay within 150 words.   

 Q.5: If A Professor Says To Write An Essay That Is 150 Words, Does That Mean I Can Stop At 150?

Ans: The answer is assertive. If a professor or a teacher instructs you to write 150 words, you must submit your essay within 150 words. If your topic demands more than 150 words (including information), discuss it with your instructor, but generally, you can make it 200 words maximum.   

Q.6: Would I Get A Good Grade If I Wrote More Than 150 Words For A 150-Word Essay?

Ans: There is no assurance of a good grade if you write more than 150 words for a 150-word essay. Generally, the school teacher wants students to write concise and brief information when it comes it short pieces like 150 words.    

Q.7: How Difficult Is It To Write A 150-Word Essay In A Day?

Ans: Any school student can finish a 150-word essay in a day if they follow step-by-step guidance. For a professional, it will take only 30 to 40 minutes to complete a 150-word essay.  

Q.8: How To Write A 150-Word Essay In One Night?

Ans: If your topic is complicated and you can’t sum up the topic within 150 words, then you should follow these tricks:

Write down the keywords of the topic

Write 1 to 2 sentences for opening 

Now, write the main purpose of the essay within 80 words. 

Conclude it within 10 to 12 words.  

Q.9: How To Write A Good 150-Word Essay In Two Weeks?

Ans: Two weeks for a 150-word essay is an extended timeframe; you can utilize it by researching a lot about the topic if you want to make it exceptionally brilliant, research as much as possible to get authentic links and sources. Our in-house essay writer can provide you with the best quality 150-word essay within 1 to 2 hours without any failure.     

Q.10: Will My Professor Be Impressed If I Write More Than 150 Words?

Ans: Generally, most school teachers and instructors prefer mentioned number of words for any essay. It would be better if you make it within 150 to 170 and not more than that. Make it precise and write with the main purpose of the writing topic.  

 Q.11: How Long Should An Introduction Be For A 150-Word Essay?

Ans: The introduction for a 150-word essay is 1 to 2 small sentences. Allot 20 words for an introduction when you are writing a 150-word essay. 

 Q.12: How Long Should A Conclusion Be For A 150-Word Essay?

Ans: To wrap up a 150-word essay, one should precisely write 1 to 2 lines. Don’t drag the topic and sum it up within 18 to 20 words. 

Q.13: I Have A 150-Word Essay Due. What Should I Do?

Ans: If you have 150 words pending on your bucket list, don’t waste time and contact MyAssignmenthelp.com for a quick solution from top-notch essay makers. All of the experts are well-qualified and experienced in any essay topic. 

Jack Williams

I am Jack Williams, a Biochemist by profession. However, I developed a flair for writing while working on my Bio dissertations at university. So, I decided to take his passion to another level by stepping into the field of English essay writing. Ever since I have not only been learning the essentials of English writing but also been sharing my learning with students. My blog posts are intended to help not only students learn the technicalities of essay writing but also enable them to face related changes head-on. When I am not researching in my lab or sharing my valuable learning, you can find me playing soccer with my buddies or painting something that touched my heart and inspired me. 

Related Post

Join our 150К of happy users

Get original papers written according to your instructions and save time for what matters most.

Order Now
Plagiarism checker
Verify originality of an essay
essay
Get ideas for your paper
Plagiarism checker
Cite sources with ease
support
Whatsapp
callback
sales
sales chat
Whatsapp
callback
sales chat
close