Sam's Bistro & Grill: Strategies for Long-Term Success

The Grocery Store vs. The Restaurant- Final Case Study #3 Samantha Corniffe is the owner of Sam’s Bistro & Grill. A 120 seat restaurant located on a busy corner in an upscale midtown neighborhood. The restaurant is 20 years old, with a slightly modern décor, and a traditional continental style menu, which includes daily specials. The bistro is open for lunch and dinner 7 days a week, and they also offer a brunch on Sundays. Sam enjoys a steady clientele, that includes residents from the neighborhood, commuter traffic, business clientele from some of the local offices, and visitors or staff from the local hospital which is approximately a block away. The neighborhood also consists of other local eateries, storefronts, fast food, and take away operations. The bistro is also about 60 meters from a local grocery store which recently closed down. According to new signage on the vacant space, Miles Market, an upscale grocery chain is scheduled to take over the space in one year. Sam knows that this Miles Market specializes in fine food. Their products typically include an extensive hot table, a variety of specialty meats, barbecue, local produce, imported cheeses, prepared entrees, baked goods, and specialty coffees. She is also aware that some of the locations offer tables to sit down and enjoy a meal, wine service, as well as a demo station where local chefs can showcase their talents on weekends, or for special events. Sam is concerned about the effect this will have on her business a year or two from now. She is also concerned about the direction of her business, and how she may or may not survive. Sam has determined that she needs a course of action to ensure the longevity of her business. She also knows that two condo developments in the area are scheduled for completion 2 years from now. Lastly, she is aware that the new bus route will take effect in 6 months. Based on your knowledge of market research, planning, and assessment, analyze Sam’s Bistro & Grill. Describe and clearly identify the variety of methods and strategies Sam can incorporate to ensure the long term success of her operation