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Assessment 2: Characteristics of Exemplary Business Communication

Subject Learning Outcomes

This assessment addresses the following Subject Learning Outcomes:

a) Apply research, academic and communication skills appropriate to the level of study and observe academic referencing requirements

b) Critically analyse texts and/or multimedia material in both a business and academic context

c) Identify and apply effective communication methods within a business and academic environment

d) Evaluate the use and importance of technology within a business environment

Business communication can either be internal, within a business organisation, or external, between the organisation and its existing and potential customers. This assessment supports students in developing their skills and knowledge in selected business communication methods, including an examination of the theoretical underpinnings of communication in business.

This assessment has been designed to:

• Appraise students’ ability to academically research and evaluate characteristics of effective business communication.

• Apply critical thinking skills utilising supporting evidence to justify arguments.

• Students are expected to demonstrate practical understanding of application of business communication skills and their importance in professional development.


Assessment 2 consists of three (3) posts on the Assessment 2 Discussion Forum. For an acceptable result, you must submit all three posts. Using the Assessment 2 Discussion Forum provided in Blackboard, students are required to discuss the characteristics of a specific type of exemplary business communication such as reports, internal communication methods, business proposals, etc. (decided by the facilitator).

Post 1: Analyse characteristics of exemplary business communication (300 words)


Investigate the form of business communication chosen by the facilitator and research what makes it effective. Critically analyse specific characteristics and justify your choices. Consider using examples to back up your statements.

Key points to consider in your initial post:

• Your post should analyse ideal characteristics of a specific type of business communication.

• Include justifications for your chosen characteristics.

• Consider using one or more specific examples to add value to your post.

• You must include reference to literature. Use at least 2 in-text citations per post. Reference the book, article, or document using APA 6th style in the reference list.  Please ensure your original post is in the discussion forum by 11:55 pm AEST

Post 2: Critique one peer post (300 words)


Each student is required to critique an original post of a peer.  Your critique should include commentary on:

· Whether the original post is comprehensive. Please identify missing components, if any, an provide constructive feedback. 

 Have all plausible characteristics been identified?

Are one or more examples provided? Provide a critique on the examples and their suitability in supporting statements.

 You must include reference to literature

o Use at least 2 in-text citations per post.

o Reference the book, article, or document using APA 6th style in the reference list. Please ensure your original post is in the discussion forum by 11:55 pm AEST

Post 3: Summarise learning


Each student is required to summarise key points they have learned from the discussion on the Discussion Forum. Your post should include commentary on:

• How this discussion has added to your understanding of effective business communication.

• What are the 3 key points you have learned from the discussion and how you can apply that knowledge in the future.

• Give one or more practical examples of how to apply that knowledge in your professional development.

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