Subject Learning Outcomes
This assessment addresses the following Subject Learning Outcomes:
a) Apply research, academic and communication skills appropriate to the level of study and observe academic referencing requirements
b) Critically analyse texts and/or multimedia material in both a business and academic context
c) Identify and apply effective communication methods within a business and academic environment
d) Evaluate the use and importance of technology within a business environment
Business communication can either be internal, within a business organisation, or external, between the organisation and its existing and potential customers. This assessment supports students in developing their skills and knowledge in selected business communication methods, including an examination of the theoretical underpinnings of communication in business.
This assessment has been designed to:
• Appraise students’ ability to academically research and evaluate characteristics of effective business communication.
• Apply critical thinking skills utilising supporting evidence to justify arguments.
• Students are expected to demonstrate practical understanding of application of business communication skills and their importance in professional development.
Your assessment will be marked against the rubric which is shown on the next pages. Please ensure that your submission addresses all four of the Assessment Attributes in the rubric