Effective Persuasion Techniques, Advertising and Writing Strategies: A Guide

Techniques to Persuade Effectively

1.List the first three effective persuasion techniques. The last three are listed for you.
4. Recognize the power of loss
5. Expect and overcome resistance
6. Share solutions and compromise

2.Your textbook states “…the average American adult is exposed to 362 ads alone each day, not to mention many other daily persuasive appeals.” Give one example of an ad or employee message that you have seen in the past month, were you persuaded to buy or take action, and how were you affected by this message?

One example of an ad that you’ve seen:

Where you persuaded to buy or to take action? Yes or No?

How were you affected by this ad/message?

3.In one short, correct sentence, give one example of how persuasive messages spread at warp speed.

4.Writing Persuasive Claims and Requests is discussed on pp. 221-223.

a.The 3 parts of the writing plan for persuasive requests are listed in the table below. Use one brief sentence to describe each part.

b.What type of message do complaints usually deliver? (Write your answer in the last row of the table below.)

Writing Plan for Persuasive Requests

Parts of Persuasive Requests

Complaints usually deliver 5.Using one clear and correct sentence, state and briefly describe one situation when managers might want to persuade employees instead of just telling them what to do. (Refer to p. 226, Persuading Employees: Messages Flowing Downward.)

6.The acronym AIDA is shown on page 230, Figure 8.6. Refer to the Memorandum in Figure 8.4, on page 227, Persuasive Message Flowing Upward. In one brief, correct sentence for each part of the AIDA strategy, describe how this Memorandum to Arron Raphael applies each part of AIDA. Be specific.

7.Writing Improvement: Direct and Indirect Strategies Your task: For each of the following situations, place an X in the column that is the appropriate writing strategy, i.e., Direct or Indirect. In one clear, concise sentence, state why you chose that strategy.Direct Strategy Indirect Strategy  Situation  An e-mail message to employees telling them that the company parking lot will be closed for one week while it is being resurfaced.  A letter to a cleaning service demanding a refund for sealing a dirty tiled floor and damaging a fresh coat of paint. Why did you choose this strategy?

8.Read the Critical Thinking, paragraph

a.In one to two brief and correct sentences, state why you think it is or is not ethical for a company like the Barabas clothing company to resort to such extreme means to drive sales.

b.Also, in one correct sentence, why do you think the pubic prompted the clothier to remove overt references to El Chapo and his photos? Is it ethical? Briefly explain your opinion:

Why do you think the public reacted and prompted the clothier, Barabas, to remove these overt references?

9.Analyzing Tweets: Persuasive Micro-messages, Read the first paragraph and Your Task.

10.Writing Persuasive Tweets and Posts “Being able to compose effective and concise micro-messages and posts will positively contribute to your professional online persona.”
Refer to the YOUR TASK paragraph. Choose a special skill or an event you want others to attend. Apply what you have learned about short persuasive messages online, write your own approximately 140 character (about 30 words) persuasive tweet or post. Use Figure 8.9, page 236 as a starting point and model. Write your persuasive message in the following textbox. (8 points)