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Strategic Analysis of McDonald's

Selecting a Company

This week's paper is required to be approximately 4 -6 pages in length, not including the title page and the reference page. No paper should be fewer than 1400 words.

Double space your work, cite your work, limit quotes, and edit your work well for spelling, grammar, and punctuation errors. If you have quotes included in your paper, you should have more than 1400 words to compensate. Your work will be automatically reviewed by Turnitin upon submission.

Please make sure you have cited your work properly. Utilize the APA resource material provided in our library. After our readings over the past three weeks, you should have an understanding of the types of strategy, organizational culture, the elements of internal and external environments, industry life cycles and the types of risk a company may take. After reading the case study you selected, please answer the following questions in your paper.

Your essay will address these items: The company is MCDONALDS Select a company from those provided in the course material for this week in the library. There are 10 companies provided (MGMT410 Case Studies). Go to the library/select course materials/readings and resources/type in MGMT410 and then select week three.

In addition to the information in the case study, research this company using at least (2) outside scholarly articles. Do not use a website as a reference. Your reference source must have an author.

Discuss six selected topics from our studies throughout weeks one through four.

Discuss these six topics in relation to your company and discuss how the economic situation of today influences the strategic decisions your company is making. Each of the six topics discussed should be in bold print.

For example, one topic you may choose may be how your company handles competition (Five Forces Framework). Another topic may be your company's life cycle. You may choose to discuss your company's value chain.

Choose your topics and explore them in detail throughout your paper. Use headings to introduce your topics. Chose your own topics. Give examples using the terms and concepts in your textbook readings and your research articles.

A. What is the vision statement of your selected company and what is your company's purpose?

B. What is the importance of each of the six topics within your company?

C. What is the usefulness of understanding this topic in today's corporate economy?

D. Through what strategies does your selected company choose to excel over other strategically grouped companies.

For example, what strategies does Apple choose that keeps it on top?

Title Page - Include a title page with your name, student number, title of your paper, course number & course name. Introductory Paragraph - Include an introductory paragraph that states your company and your six topics and why you selected them.

Font and Spacing - Use Times New Roman 12 pitch font with double-spaced lines.

Length - Write a 4 to 6 page essay not including the title page and citation page.

Make sure you have at least 1400 words, not including the title and reference page.

Reference Page - Include all sources including your textbook on a separate reference page. Use references with authors, not websites.

All references must have citations within your paper. Use APA format. Punctuation, essay format (thesis, supporting paragraphs with transition and topic sentences, and summary) grammar and documentation count toward your grade.

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