Mary Jean Rentals: Quality Real Estate Properties

Mary Jean Enterprises: Providing Quality Real Estate Rental Properties

Executive Summary

Mary Jean Enterprises is a start-up real estate rental property company and is a newly formed Limited Liability Company located in Pittsburgh, PA. Mary Jean Enterprises strives to be the one stop shop for all your real estate and property management needs. Our company’s marketing strategy will be done through our modern use of technology and social media platforms.

Mary Jean Enterprises will buy low priced properties and renovate them into rental properties. These rentals will provide a luxury styled ambiance for tenants who are considered low to middle class. Secondly, our company plans to hire certified and skilled ex-convicts and individuals of the homeless community as our company contractors, maintenance workers, management and cleaning service.Mission and Vision Statement

Our mission is to purchase low cost properties and renovate them to provide low to middle class renters with a comfortable and a luxury impression with our rental units within their price range. We will maintain our properties while also providing job opportunities to ex-convicts and the homeless community. Our vision is to become the top real estate rental company to rent from and work for in Pittsburgh, PA by providing excellent customer service, luxury low cost rental units to those who are down on their luck or do not make above average income. Overall, we want to build a long-term presence in the community.Company Description

Mary Jean Enterprises is a start-up Limited Liability Company (LLC), specializing in rental real estate properties. This company was established in 2019 in the beautiful city Pittsburgh, PA. The company will be owned by LaShawnda Biggs-Holmes and her brother Edwin Biggs who will be acquiring business grants and loans for the company financing.Business and Services

Mary Jean Enterprises will start out by purchasing low cost Single and Multi-Family properties and renovate them to rent.

We will be our own property management company as well as offer our property management services to outside companies and home owners.

1. Quarterly property inspections will be performed all properties and reports will be provided to tenants and home owners through our virtual portal on our website

2. Cleaning services provided for properties prior to move-in, during, and after.

3. Provide renters with excellent customer service while also providing them with the opportunity to interact and reach out to our management team through our many social media platforms.

4. The contractors, maintenance workers and cleaning services will primarily consist of convicted felons and members of the homeless community certified and possessing these skills.

Mission and Vision Statement

5. We understand that individuals from this background have difficulty finding employment but have the desire to want a better life for themselves and Mary Jean Enterprises plans to help provide that for them.Target Customer

Our primary target market will be to provide low to middle class renters a comfortable home with a luxury style of living within their price range.

Our secondary target market will be home owners who want to alleviate the stress of maintaining their property and interviewing potential tenants utilizing our property management services.Marketing Plan

Mary Jean Enterprise, will be implementing a business that is hugely modernized, internet and data-driven.

We will own websites, smartphone, computer applications and fully interactive systems where clients can ask relevant questions, address their concerns and give any feedback they may have to help better our services.

We will market newly renovated and existing homes for low, middle and small enterprises.

Properties will be listed on our website to include creating internet and social media ads for our social media platforms, billboard, and posters holding seminars and interactive meetings and sessions with home owners, potential renters and advisory services.Digital Marketing Plan

Mary Jean Enterprises, LLC will be actively involved in digital marketing and have an active presence on social media platforms.

1. Interactive Company Website

2. Company Facebook Page

3. Company Instagram Page

4. LinkedIn Profile

1. Establish faster and easier communication with our customers

2. Network and form partnerships

3. Boost our company’s visibility

4. Increase the website traffic

5. Get customer feedback

6. Impress potential customers

7. Brand our business

8. Track our competition

9. Ask for user-generated content and crowdsourcing of ideas

Digital Marketing Policy

Mary Jean Enterprises pledges to protect and promote the best interests of our clients and employees, regardless of their personal background. Our company and employees will exemplify integrity and are obligated to treat all clients with honesty and respect.

Therefore, we ensure that all information transmitted online to and from our clients and employees respects their privacy and will in no way degrade our clients or our company.

1. Identify yourself and company you are affiliated with when conducting business with clients.

2. There will be no posting of confidential information about the company, clients, or employees on any social media platform.

3. We will be professional and respectful of others we communicate with and will refrain from posting false or misleading statements.

4. Respect all federal, state, and real estate laws.

5. Report any inappropriate content that may pose as a threat to the company.

6. There will be no vendor advertising or recommendations that could indicate a conflict of interest.Management Team

The initial management team will consist of the founders, LaShawnda and Edwin. LaShawnda is the primary founder who has over 15 years of military services, 10 of those years being in management. As we continue to grow, we will establish more positions to assist with locating properties, interviewing tenants, management, accounting and marketing.Statement of Social Responsibility

At Mary Jean Enterprises, the same core values that the owner LaShawnda had instilled in her from her military experience will be enforced. Integrity, no matter what your personal background or financial situation, we will ALWAYS do what is right by our clients. Service before Self, we will always put our clients best interest ahead of our own. What is best for our clients is best for us. Excellence in ALL We Do, we will not just do the bare minimum. We will do all we can, the best we can. Our community, clients and employees are our top priority. Facilities

Our aim is to avail custom housing in a super scaled manner but in a pocket friendly mechanism. Our properties will be located throughout the Greater Pittsburgh region.

Majority of our properties will consist of multi-family homes that will house low-income to middle class tenants.Operating Plan As Mary Jean Enterprises continues to develop and evolve, our operation plan may need to involve leasing of properties or selling more shares of the company to prospective investors to increase the high capital needed for the actualization of this concept.

Operating hours – 0600 to 2000
Shifts – 0600 to 1400, 0900 to 1700 and 1200 to 2000
Compensation packages will consists of hourly wages and discount on rent for rental properties occupied by employees.

Mary Jean Enterprises, would like to have our financial growth stem through cash flow. This means that our business may have to grow slower than we would like until we can get some financial backing from investors.

An equipped elaborate mode ought to be adapted to sort the problem. In this case the best way out is to work in a proper sequenced budget giving room to all the expansions that are daily emitting in this industry.