CLC Business Plan for Nonprofit Health Organization's Mobile Health Promotion Outreach Program

1.Your instructor will assign you to a Collaborative Learning Community (CLC).

2.The scenario for your CLC is presented below.

3.Your CLC will work together to write a single document.

4.The CLC Business Plan needs to be of professional quality, demonstrating a high level of thought, research, and writing skill. 

5.The business plan needs to be similar in format, content, and quality to actual business plans in the health care industry.

6.The CLC Business Plan is based on a hypothetical situation. Therefore, you will need to be creative. While the information included in the plan will be contrived, make a reasonable attempt to be realistic. This will require research and imagination. Financial projections and timelines are not expected to be exact; feasible approximations are expected.

7.Designate a project manager to oversee the overall writing of the CLC Business Plan. An equitable division of tasks is the most efficient way to complete the assignment.

8.The CLC Business Plan will contain the sections and components common to typical business plan models. The specific needs of each project will determine the appropriate model to use. Whichever model you choose, include:

a.Description of product or service

b.Business and industry profile

c.Marketing components

d.Financial information

e.Operational plan

You are a project manager with a national nonprofit health organization specializing in a single class of disease. Senior leadership of the organization has asked you to put together a mobile health promotion outreach program able to reach a diverse population from inner-city areas to rural communities. Focal to this program is a vehicle for promoting and providing screening activities. 

For the purpose of this class, students are to pick between:

The American Heart Association and hypertension

The American Cancer Society and breast cancer or colorectal cancer

Important factors for consideration in your proposal include:

Supply needs particular to your disease

Funding – grants, donations, and sponsorships

Vehicle selection and design

Scheduling of staff and locations for events – clinical staff, promotion/support staff, and drivers

Marketing/promotion – local and regional

Training

Education materials

Permitting

Legal/Regulatory issues – liability, local government restrictions, and Department of Transportation

Cultural and language issues across locations

Patient flow

Sanitary needs, sterilization

Vehicle issues – maintenance, wear and tear costs, insurance, and fuel