You will add to the project content from last week by identifying 5 or more metrics that are defined by organizational category. The goal of this assignment is to produce a report that recommends at least one GRI metric for each of the fifteen questions that you answered in week 1.
Review the project content for your business idea that you submitted in Week 1. Revise it to reflect new information that you are learning this week, and then prepare (and add to your content) the following:
a) Identify 5 or more metrics from the GRI reading assignments that are relevant to your answers to the 15 questions.
b) Write a brief paragraph for each chosen metric that explains why the metric is relevant to an answer.
c) Write a brief paragraph for each chosen metric that explains why it is appropriate to answer the question with a metric that reflects a categorical approach to sustainability.
d) Supplement your paragraphs with at least one explanatory illustration.
Your final submission must be a Word document of at least 750 words, excluding any illustrations you may use.
Question 1: Strategy
1. The primary mission of the business is to create value for its users by providing them with best possible products from caffeine. They business focuses on creating outstanding quality of foods and beverages for its customers.
2. Competition and market entry are the most significant strategic implication that the business faces since it will operate in United States where various competitors already captured the market (Saura, Palos-Sanchez & Grilo, 2019).
3. Coffee is an energy booster and consumers from different price segment are supporting the business opening since it aims to provide food and beverages for every segment.
4. The business must evaluate key performance indicators such as revenue, employee management, performance, customer service to understand its overall business performance.
5. Since the business is new, there will be a threat of substitute products, pressures from competitors as well as poor customer retention however, the firm has the opportunity to capture USA customers by providing them good quality products at low price.
Question 2: Operations1. Four types of capital or development factors exist: Natural services (land) Work (human capital) capital resources (machinery, factories, equipment)
2. Business activities of the firm includes production and distribution of caffein and its associated products to the stores. In addition, the firm will also focus on delivering its products to its customers efficiently.
3. There is primarily coffee, espresso, Chai, Hot Chocolate as well as other syrups of different flavours.
4. The sustainability of the company relies on the ability to secure top positions, to transport shop traffic and to provide goods of high quality (Bortolini et.al., 2018). By selling specific goods, targeting a particular market, or delivering personal customer support, the company can perform successfully.
Question 3: Finance1. Lending from JPMorgan Chase and Co will be taken for the funding of the business.
2. Caffein, plastics, packets are the primary items that the business will purchase from the manufacturer.
3. The firm will purchase trademark and patent as an intellectual property for the business.
4. HR manager will be recruited to employ executives and other employees for the business.
5. The business will collaborate with Starbucks in order to thrive in the USA food and beverage industry.
6. The business will focus on company culture, respect and sustainability as internal factors as well as will focus on economy and competition as a part of external factors.