Analyzing Competitive and Macroenvironmental Factors on a Company: Unit 1 Assignment

Overview of Competitive and Macroenvironmental Factors

The Unit 1 assignment is based on the competitive and macroenvironmental factors that impact a business, as explained in Chapter 3. As a reminder, competitive environmental factors include the rivals, new competitors, customers, substitute services, and suppliers. Macroenvironmental factors include laws and regulations, the economy, technology, demographics, and social values. For this assignment, you will choose a company that interests you. Choose wisely, as you will evaluate aspects of this company in various ways throughout the course.

Visit the “Hoover’sCompany Records”guide accessible in the library. This guide provides an overview of various public companies in terms of both internal and external factors.

Choose one of the companies profiled by Hoovers. It is best to choose a company with which you are already familiar.

Read the guide for your chosen company, paying attention to note factors that relate to the environmental factors as described in Chapter 3 of the text.

Using this document and your own experience and knowledge of the company, prepare a paper that describes eachofthecompetitive and macroenvironmentalfactors forming yourchosencompany’s overall business environment.