Strategic Analysis of ANZ, BHP Group, or CSL Limited

Evaluating the Organisation's Environment

You are a strategic analyst for a management consulting firm that specialises in the analysis of Australian organisations. Your task is to write a report based on a case study of an Australian corporation. You are to use the framework models of strategic management, in order to evaluate the environment the organisation operates within and its mission goals and strategic choices. Additionally, you will provide some recommendations that both support and critique the strategic direction the organisation has chosen to pursue.

This assessment requires that you write a report on one of the following organisations:

The ASX’s third largest bank, ANZ positions itself as Australia’s bank with reach throughout the Asian region. An institution with a global mindset, the ANZ derives a quarter of its revenue from its institutional service offering. Of course, it also specialises in areas from depositary banking, mortgage lending and general finance.

At present, BHP Group is the largest company on the ASX. Boasting a market capitalisation of nearly $160 billion, BHP is a global mining giant, specialising in the exploration and production of commodities such as coal, gold, copper and iron ore, as well the exploration and refinement of petroleum.

CSL is a leader in Australia’s burgeoning biotechnology industry. Valued by market capitalisation at
$89 billion, the company develops, manufactures and markets human pharmaceutical and diagnostic products made from human plasma.

To prepare for this assessment, the following steps are advised:

Step 1 - Read the subject materials for modules 1 to 4 (weeks 1 to 8).

Step 2 - Decide which of the three organisations you will choose as the case study for your report by reading the relevant parts of their websites, annual reports and other media sources.

Step 3 - Undertake additional research on the organisation you choose as well as source- relevant journal articles that will help you in writing your report.

A suggested structure for your report is as follows:

Executive Summary (150 words)

Table of contents (not included in word count)

2. Evaluating the organisation’s environment (550 words)

a. External - use Porter and the most relevant 2 elements of PESTEL, (not required to use each one).

b. Internal - use core competencies and value chain analysis.

3. Analysis of competitive advantage (200 words)

a. Discuss competitive rivalry

4. Strategy formulation and choice (550 words)

a. Vision

b. Goals

c. Initiatives – cost leadership vs differentiation

5. Recommendations and conclusions (450 words – write this section in ‘first’ person)

a. With rationale for support of strategy
 
b. With rationale for critique of strategy Reference List (not included in word count) Appendices (not included in word count)

Please note the following additional information:

 You should adhere to the correct use of academic writing, presentation and grammar. You should write the report in the third person apart from the recommendations section which you should write in the first person.

You are advised to include a minimum of 7 academic references which should be textbooks or journals. Appropriate websites may be used in addition to these.

It is important to check your similarity in Turnitin. All highlighted sentences must be either paraphrased in your own words or put in quotes and referenced accordingly. You should be aiming for as low a similarity score as you can. Similarities highlighted in a contents page, reference list or appendices is nothing to be concerned about.

It is important to adopt the appropriate use of the APA 6th edition style when citing and referencing research. Please comply with all academic standards of legibility, referencing and bibliographical details (including reference list).