Creating a Compelling Pitch Deck for Your Business Idea

Context 

In assessment 1 you developed a Pitch Deck. In this assessment, you will take your pitch further and create a full Pitch Deck . 

The Pitch Deck is used to pitch an idea to stakeholders and potentially to investors, which contains a set of cards or a presentation delivered in a brief period. It is the most important presentation tool for a start-up business, and a useful tool for organisational intrapraneurs pitching to time poor senior managers to gain their attention and, more importantly, funding dollars to proceed with the project. 

The purpose of this assessment is to apply a carefully constructed Pitch Deck as a communication tool to your business idea, as developed.

Use a Pitch Deck tool from the module resources provided or construct your own tool. Depending on your business idea, add or delete slides in your deck to suit the stakeholders and the stage of your idea. 

Include the following elements in your pitch: 

1. Explain the focus of the pitch, including identified stakeholder types you are pitching to in this assessment. This slide is for the learning facilitator and should be in italics.

2. Write two-five sentences communicating the vision for the business idea. This slide may also refer to the mission, for example, what the idea is and why it matters to the stakeholders

3. Introduction to the team. This slide is normally included in a Pitch Deck, and you should include it to outline your own capabilities. If you have chosen an idea you are working on with others, you should include them as well. The introduction to the team slide includes information on your capabilities and why this will increase success by giving the listeners confidence that you have adequate background to deliver this solution

4. Global market size and growth rate opportunity over a specific period. This slide will be based on your market research and preferably show ‘bottom-up’

5. Strategy or approach. This slide will cover how the business idea will be developed and approach the market. It should include goals over a specific period, for instance, 3 years

6. Value proposition. How your idea will add value to the user/customer

7. Operational approach. How the product or service will be produced or integrated within the supply chain partnerships, as well as any other operational activities you have identified

8. Profit and revenue model. How customers will pay you and how much

9. Your identification of competitors, how you meet a need in the market and the gap you are proposing to fill

10. Risks or barriers in the business from internal and external sources and your strategies around how you are covering those, or mitigating them

11. Draft financial plan. Outline any capital you are seeking from investors or banks, what you will use it for and over what period

12. Opening slide with logo if you have one for this idea.

13. Screen grabs or brief demonstration. This slide is suitable if you have designed a product or service and are able to show how it works.

14. Traction to date. A slide explaining any traction to date if you have already started, for example product trials or sales.

15. A slide including any partners you already have.

16. A slide presenting any investment you already have achieved.

17. A final slide with your details.