Social Media Marketing Strategies for a Bakery/Pastry Business in Melbourne

Case:

In the present corporate world, technology has reshaped the business perspective as our life now is much different from that of our forefathers (Juntunen et al., 2019). The invention and use of electronic devices and the internet have not only increased but has become a necessity in the business environment. The increased use of social media is believed to have greatly influenced the use of the internet in the past years. Social media is a social platform that facilitates interactive communication among different individuals, communities as well as businesses and organizations (Assimakopoulos et al., 2017). To a greater extent, the business has taken a different dimension as more and more interactions are shifting to social media platforms, since businesses can quickly and easily get in touch with their clients.

As compared to other marketing strategies, social media marketing is one of the economical and easy to use strategies (Micu et al., 2017). On top of this, the bigger population of the world is spending almost half of their day on the internet especially social media. Among the world's population, youths are the most attracted to social media platforms as they get to make a friend and follow different trending news such as fashion, celebrities among others.

I would like to start a bakery/ pastry business to help me raise some cash for a bigger business when I finish my studies. This business will be providing cakes, pastries, cookies, and donuts to students and non-students, travelers, and residents of the city. The business will be set up in Melbourne city with the main intention to attract students and the young generation within the city. Furthermore, for this small venture, social media marketing is going to be the marketing strategy that will be applied to reach out to as many customers as possible.

Select 8 questions from the list provided and write 2 more as a means of understanding your performance.

Questions List

1. Why did I spend as much time as I did on secondary research?
2. Why did I spend as much time as I did on primary research?
3. Why did I spend more time on secondary research than on primary research?
4. Why did I spend more time on primary research than on secondary research?
5. How did my research help me refine my brand?
6. How well do I understand the concept of building a brand?
7. How confident am I in building a brand using digital methods?
8. What do I need to know about competitor analysis?
9. Are there other social media channels I could explore?
10. Do I understand enough about mobile marketing strategies?
11. Are there gaps in my knowledge and understanding around analytics?
12. Do I fully understand the market trends?
13. How well do I test the market?
14. How did I go aligning my marketing mix with the customer journey?
15. What do I need to learn about balancing my online and offline marketing mix?
16. What do others say about me as an entrepreneurial marketer?
17. What have I discovered about my abilities to write content for content marketing?
18. What other ways can I improve content?
19. What else do I need to know about customer engagement?
20. What is my specific role as a marketer in my own business?