Marketing Assessment for a B2C Business in Australia

Instructions

Select a Business. Choose a small or medium sized existing business as a client.  This is considered as one with less than 200 employees. Students may also like to consider a small business in their local area /neighbourhood to focus on or even a business run by friends or family. This business must be business to consumer (B2C), based in Australia, and currently operating.

This assessment requires evidence of research. Therefore, associated marketing terminologies, concepts/theory must be applied.

Business Background. Provide a brief background of your business and describe it using the 4P’s framework – product, price, promotion and place. Provide a link to the business website in the reference section.

Competitor Analysis. Perform a competitor analysis that includes a review of two (2) direct competitor and one (1) indirect competitor. In the direct competitor analysis, use the competitor 4P’s framework for a meaningful comparison.

SWOT Analysis. Conduct a SWOT analysis of your business using the headings: strengths ,Weaknesses ?

You should analyse the business micro-environment to develop your discussion of strengths and weaknesses. Also consider the 4P in terms of what the business does well, and where it can improve. The use of the PESTLE framework is urged to guide your research into the macroenvironment in order identify relevant trends facing your business.