Factors Attesting to Online Publishing and Entertainment Industries, Social Networks, Auctions, Port

Mobile Applications

Describe The Key Factors Attesting The Online Publishing And Entertainment Industries

Describe The Various Types Of Social Networks, Auctions, And Portals.

Discuss The History, Benefits, And Challenges Of b2b e-Commerce.

Design And Apply New Business Models, Services, Operations, And Processes For Doing e-Commerce.

In recent technological era, innovations and technologies are emerging and growing rapidly; providing higher opportunities to the organisations in enhancing their business (MogoÅŸ, 2015). This report aims to discuss about the different factors related with establishing an e-commerce platform of HealthBetter. HealthBetter is one social service that aims at providing facilities to individuals for tracking their calories, suggesting suitable food choices, giving exercise tips and support for betterment of their health. This report is going to discuss about the technological threats and opportunities related to it. In addition, the available social media platforms for encouraging the objectives of HealthBetter will be discussed here along with an explanation of the B2B model.  

Following is a List of Three Technological Changes That is Affecting The e-Commerce Business of Health Better.

Mobile Apps are now providing an opportunity of connecting with the customer anytime and anywhere. Going beyond the limits of service provided by one brick-and-mortar business, it allows serving consumers in an efficient manner (Laudon & Traver 2016). Discussing about the nature of the discussed service of HealthBetter, this technological change will act as an opportunity and help it in conveying its objectives in a better way.  

With the increasing social media trends, business are getting opportunities for connecting with their customers (Iankova, et al., 2019). By using social media platforms such as Facebook, Twitter, Instagram and many such, strengthening the customer bond has become easier. HealthBetter can go for establishing higher social media presence and post the necessary health related information for attracting and retaining the clients.

This technological change, while addressed properly can act as major opportunity for a business. HealthBetter can collect customer information and provide better service to them. In addition, it can also ask feedback from the customer and identify their weaknesses and work on it (Castro-Schez et al., 2011). However, after collection of feedback, inefficient respond and service and failure in providing customized service can act as a threat and may also hinder the business.

The social media networks can help to learn more about the customers, their preference and lifestyle. Instant feedback can be collected by this and hence, Startups will have great idea of what is going wrong in the business (Ashley & Tuten, 2015). Most important benefits of having social media for a business is increased web traffic as well as search ranking, which on other hand can create a better social media presence.

Social Media and Mobiles

Meanwhile, online auction provides another platform on which a start-up can enhance their business. It helps the participants to sell its products or services by taking help of the Internet. Using this, sellers can get higher exposure for their business or products and can create a competition in the market (Papaioannou et al., 2013). Other benefits of this can be gathered in terms of sale acceleration, increasing potential awareness among the customers and many such.

Portals are identified as the online platforms, which help the Start-up businesses to conduct transactions and interactions with the customers as well as suppliers in a quicker manner. An integrated E-commerce portal solution also allows the firms in having ease of use of the business (Castro-Schez et al., 2011). Portals not only provides more robust and reliable ordering process, rather it helps the business to gain competitive advantages. While the business need to connect or deal with the suppliers regularly, it provides best solution.

However, analysing the nature of business of the selected Start-up that is HealthBetter, it can be said that the social media platforms will be more beneficial for it. Social media has turned out to be the fastest changing areas in case of marketing. With the facility of undertaking real-time sharing and communication, social media has provided greater opportunity to firms for enhancing their business. Following are some benefits that the discussed Startup can get by involving social media into the business

 Real time advertising and customer feedback

 Real time sharing of health related information, new treatments, medical facilities and appropriate food habits.

 Increased traffic in context of a target page by sharing the link and easy navigation and to the said page

 Establishing a strong and sustainable market presence.  

A Business to business (B2B) is an E-commerce business model that explains transaction between the businesses. This E-commerce business covers a wide range of applications that are responsible for forming relationships of a business with the re-sellers, distributors as well as suppliers (Janita & Miranda 2013). A website that follow a B2B model usually sells the products to any intermediate buyer and the intermediate buyer then sells the products or service to the final customer. It deals with transaction of services and products between different businesses by using the internet. In contrast to other business models where order are processed manually, orders under this process are processed by the digital platform (Iankova et al., 2019). Below, there is a list of advantages that the organization can gather by using the B2B business model;

Unlike other models, B2B e-commerce model has higher market stability. By analysing and adopting various complex market conditions, it provides more business opportunities and strengthens the online presence of the business.

A collaborative approach along greater supply chain management can be collected from this model that will further increase the customer loyalty.

It also helps the business to conduct cost effective business and increased profit.

Conclusion

Hence, concluding the above conclusion, it can be said that, technologies and innovative business models play a greater role in enhancing the business functionalities. This report has discussed about the technological opportunities as well as threats for HealthBetter. After analysing different platforms, social media platform has selected to be effective for this business. A brief discussion of the B2B e-commerce business model and its tie-up with the business and the profit gathered due to this tie-up has also discussed here.  

Reference 

Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement. Psychology & Marketing, 32(1), 15-27.

Castro-Schez, J. J., Miguel, R., Vallejo, D., & López-López, L. M. (2011). A highly adaptive recommender system based on fuzzy logic for B2C e-commerce portals. Expert Systems with Applications, 38(3), 2441-2454.

Homburg, C., Jozić, D., & Kuehnl, C. (2017). Customer experience management: toward implementing an evolving marketing concept. Journal of the Academy of Marketing Science, 45(3), 377-401.

Iankova, S., Davies, I., Archer-Brown, C., Marder, B., & Yau, A. (2019). A comparison of social media marketing between B2B, B2C and mixed business models. Industrial Marketing Management, 81, 169-179.

Janita, M. S., & Miranda, F. J. (2013). The antecedents of client loyalty in business-to-business (B2B) electronic marketplaces. Industrial Marketing Management, 42(5), 814-823.

Laudon, K. C., & Traver, C. G. (2016). E-commerce: business, technology, society.

MogoÅŸ, R. I. (2015). Digital Marketing for Identifying Customers’ Preferences–A Solution for SMEs in Obtaining Competitive Advantages. International Journal of Economic Practices and Theories, 5(3), 240-247.

Papaioannou, E., Assimakopoulos, C., Sarmaniotis, C., & Georgiadis, C. K. (2013). Investigating customer satisfaction dimensions with service quality of online auctions: an empirical investigation of e-Bay. Information systems and e-business Management, 11(2), 313-330.