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A Company's Global Shoe Business Strategy Exam

Question 1: Company name, mission, and vision

First, read all the questions before you begin to answer any of them. Second, thoroughly explain all your answers, applying concepts and theories as specifically as you can. Third, pay attention to how many points each question is worth and allocate your time accordingly.

For all the questions on this exam assume that you are managing a real-life global shoe company. You can run the company any way you want; you can but do not have to consider your team’s strategy and decisions in this quarter’s Business Strategy Game (BSG). Your answers to the questions should be consistent with one another.
My Company name is The Groundbreaking shoes company.

1-What is your company’s name? What are its mission and vision? 10 Points

2-What is your company’s corporate strategy? In your answer, please refer to related diversification and vertical integration (as well as any other concepts you think are relevant). 15 Points

3-What is your company’s international strategy? Please explain. 10 Points

4-What is your company’s business strategy in the company’s main line of business? 10 Points

5-Please identify one valuable, rare, inimitable, and non-substitutable (VRIN) resource or capability that your company would need to achieve its corporate and business strategies. Would this resource or capability by itself provide your company with a sustained competitive advantage? 15 Points

6-Give an example of a real or hypothetical disruptive innovation in in the shoe industry. Explain how you could use PESTEL analysis and Competitive Forces (Five Forces) analysis to identify the threat of disruptive innovation. Please be as specific as possible in applying these frameworks. Note: To answer this question you do not have to understand technical innovation in the real shoe industry. Have fun with it if you would like. 15 Points
7-Now identify two ways you could design your company so that it came up with a disruptive innovation of its own. 10 Points

8-Pick one of the United Nations Sustainable Development Goals (SDGs) and identify two actions that your company could take to address it. Would taking these steps help your company accomplish its mission, vision, and business strategy? Please explain. 15 Points

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