Business strategies for competitive advantage.

BUS 733 Transforming the Business

Task

Assignment Content

Review Chapters 4 and 5 of Barney and Hesterly (2019), which focus on how organizations achieve a competitive advantage through business-level strategies of either low cost or product differentiation.

Consider whether your organization would benefit more from cost leadership or product differentiation strategies.

Write a 3- to 4-page overview, with headings and subheadings, that includes the following:

1. Describe the changes you anticipate needing to make so that your organization’s products and/or services compete for customers based on low cost or product differentiation.

2. If you choose product differentiation, discuss the basis of this differentiation. Provide rationale.

3. If you choose low cost, discuss areas where you believe you can find cost savings. Provide rationale.

4. Discuss any relevant changes in the technological environment. Assess future trends (e.g., social media, big data, globalization, crowdsourcing) that may impact your transformation plan.

Note: Your overview may include both bullet points and narratives.

Conduct additional research to supplement the competitive advantage information that is provided in your case study.

Include applicable visuals (graphs, charts, tables, figures, etc.) where appropriate. Note: Visuals are excluded from the page count minimum.

Format your paper consistent with APA guidelines.

Refer to the Grading Rubrics document toward the top of the course for assignment expectations.

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