Customer Needs Assessment Report: Understanding Target Market and Business Change

Understanding the Target Market

Queen's Worth Beauty Company is one of the most relied upon beauty makeup companies that are based in Chicago Illinois, USA. As the company, Quantum focuses on its decision to deliver efficient services and create a technologically advanced and sophisticated system for its product creation. The dilemma of balancing the cost prices of its product and creating the change as fast as possible to stay relevant in the competition creates the need to recognize a customer needs assessment report (Burnes, Hughes & By,2018). The following report will look into the relevant information that has been gathered from the target market consumer along with details on how this information will be collected. The word will look into a comparative analysis of target market information and its connection with the change within the organization.

Target market consumers of the following product can be analysed by the segmentation of people based on their demography, who will be women specifically under the age of 60 and over the age of 16. Apart from that, the idea of the demographic also plays a huge role in this association for women who specifically live in America (Timoshenko & Hauser,2019). The psychographic appeal and segmentation of people with a lifestyle that makes them choose Queens worth beauty. Along with the behavioural decision of choosing the following company for its product quality and its price range is one of the prominent reasons which derive the target market consumer.

This creates a clear vision of a target market consumer to be women coming from America from the age group of 16 to 60 who have a certain form of skin and beauty demands that meet well with the features and the products provided by the company as the core target market (Zhou et al.,2020). However, to drive change the company will also have to understand and know the opinion of the target market on the change that the company intends to create.

Methods of gathering better information from the target market towards formulating and the idea of change.As the organization has been able to define its target market customer from the very beginning of its origin, it is also important to understand during the face of a change the reaction and the general sense of opinion of the target market (Kühl et al., 2019). In this case, to continue and gather information from the target market, the company has to first look deeper into their product purchasing methods and their general strategy towards making what decisions they have to make while purchasing a product (Kuehl, Scheurenbrand & Satzger,2020).

Methods of Gathering Information

This will help the company understand how a certain form of change will be considered by the target market. This data collection can only take place by directly interacting with customers online or offline through the purchased product of the companies where the company can include a form that is relevant to word the change with the customers can post back to the company's address or even reply over the same on the company's official mail ID.

How can this information be aligned with change in the organization?The risk that is involved with the idea of change within the company can be prominently reduced by understanding the information associated with the opinions and the mindset of the target market customer towards the following change. The primary identified a challenge that has been recognized all at once with being changed address to be something that needs to have a financial instrument for the company's budget, as well as the product, is range is one of the challenges that the company has to understand will reduce be sales or not (Camilleri,2018). Apart from that, the dilemma also comes from the customer mine said as to how easily they can shift from the following companies to its competitors with if a sense of loyalty towards the brand which can also be identified with this data collection.

When businesses implement change, that change must start within the company. In order to gain alliance and facilitate change, managers must educate and inform internal staff of the reasons for the change and the proposed solution to the identified problem. As part of your Business Plan this week, you will write a Correspondence Memo for internal staff and develop a communication plan. Continuing with your Business Plan, incorporate your work and findings from your Wk 2 SWOT Analysis and your Wk 3 Consumer Needs Assessment in order to successfully communicate your identified problem and solution(s). Compose an internal Correspondence Memo. In a 700-word document, complete the following: Discuss the reason(s) for the change and the proposed recommendations (solution) to your internal staff, as well as staff expectations.

Develop a communication plan to inform internal staff of changes and explain how it will be delivered. Propose the mode(s) of your selected communication plan and the rationale. Propose a strategy for ongoing engagement with staff and leaders and the rationale. Propose opportunities to demonstrate corporate social responsibility (CSR) and the rationale. i have attatched 2 files to help with this assignment the name of the made up company is Queenz Worth beauty.