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Analysis of strategic plan and ways to adapt to the changing business environment

Purpose of the strategic plan

Using your analysis of the strategic plan from the Wk 2- Strategic Plan Research assignment, complete the following:

Analyze in 350 to 525 words the:
o    Purpose of the strategic plan
o    Key objectives:
o    Market development and how your ideas fit
o    Process improvement
o    Development of people
o    Product/service – How do you deliver? Is there a way to improve quality over time to differentiate?
o    Key performance indicators (KPIs) to measure performance over time

Identify ways to adapt to the changing business environment

The global business environment has become intensely challenging for contemporary business entities. This paper aims to assess the current situation and where the organization intends to go, external and internal environments, CSR strategy of Amazon. It will be beneficial for this organization to assess the existing strategic plan of Amazon. 

By using its existing strategic plan, the management of Amazon aspires to serve its target audience through online and offline platforms while emphasizing selection, price, and customer convenience. The sustainable growth of Amazon proves that this company has successfully implemented its strategic plans. This organization is interested in becoming the most customer-centric firm in this world (Singh & Pathak, 2021). That means this organization intends to deliver an exceptional purchasing experience and a higher level of customer convenience to its target audience. 

SWOT analysis will be useful to assess the internal environment of Amazon. The strengths of Amazon are its strong brand name, brand valuation worth $200 billion, disruptive innovation, differentiation from its rival business entities, cost leadership, and strong global presence. For the weaknesses of this organization, it can be said that the easily imitable business model, tax avoidance controversy, limited offline presence, losing margins in few markets. The opportunities of Amazon are expansion in emerging markets, implementation of advanced technology, and expanding its physical outlets (Vlados, 2019). The threats for this organization are government regulations, controversial activities, intensive competitive marketplaces, links to exploitative incidents, and labor.

PEST analysis is useful to assess the external environment. Political factors that can create challenges for the business operation of Amazon are political instability in the market, political red tape, excessive interference of the government, and strict regulations for data security. For the economic factors, it can be said that the GDP of the country, GNI per capita income, inflation rate, GDP growth rate, taxation can create an impact on this organization (LEYVA, et al., 2018). For the social factors, it can be said that increasing popularity can positively impact this firm. Changing consumer behavior, cultural disparities across the border can create challenges for this firm. For the technological factors, it can be said that the availability of advanced technology and infrastructure will allow this organization to maintain its tech-driven duppy and distribution system. 

An appropriate people's plan will be useful for this organization to build a diverse workforce. The HR manager of this organization has to follow the following steps.
•    Educate leaders as well as employees about diversity.
•    Implement a bias-free recruitment procedure.
•    Prioritize diverse sourcing channels.
•    Set partnership with different communities for diverse outreach.
•    Continuous monitoring, evaluation is needed.

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