Digital Business Conduct: Presentation Rubric

Proposing Ways for Future Digital Business Conduct - Presentation Rubric

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Each student is required to prepare a 1000-words summary proposing the ways in which digital businesses might be conducted in the future. This could be written on the same company chosen for Assessment 2 (Gap analysis). Also, based on the summary, each student is required to make a 5-minute presentation with voice recording.

ULO	Criteria	High distinction 85 – 100%	Distinction 75 – 84%	Credit 65 – 74%	Pass 50 – 64%	Fail 0-49%
a, b, c	Content (20%)	Covers topic in-depth with details and examples. Subject knowledge is excellent.	Presentation suggested a comprehensive understanding of the conceptual content.	Includes essential knowledge about the topic. Subject knowledge appears to be good.	Includes essential information about the topic but there are 1-2 factual errors.	Content is minimal OR there are several factual errors.
	Source (10%)	Source information collected for all graphics, facts and quotes. All documented in desired format.	Source information collected for all graphics, facts and quotes. Most documented in desired format.	Source information collected for graphics, facts and quotes, but few documented in desired format.	Source information collected for graphics, facts and quotes, but not documented in desired format.	Very little or no source information was collected.
	Communication (20%)	Communicated clearly, structured coherently and convincingly to achieve case aim. A professional audience would comprehend the total message.	Achieve the case aim, with Sophisticated design, providing clear structure.	Communicates clearly, structure presentation coherently to achieve aim, but could have been more consistent throughout.	Communicate clearly with some evidence of design and emergent structure to achieve aim.	Did not communicate clearly or structure presentation coherently to achieve aim.
	Engaging the Audience in the Q&A session through professional delivery (10%)	Spoke in a way that includes the audience Audible speech. Voice used effectively (porting understanding) They were able to answer all questions with elaboration of the theme. Deals with difficult or poorly framed questions from the audience.	Maintaining eye contact for the greater part of the Q&A session. They were able to answer all questions with elaboration of the theme.	Delivery engaged audience (e.g. made some eye contact). Voice used effectively. (emphasized key points.) Answered all audience questions clearly.	Intermittent eye contact with audience. Speech just audible without attempt to modulate voice to situation. Attempted to answer simpler audience questions.	Delivery did not engage audience (e.g. insufficient eye contact. Could not answer audience questions clearly.
	Using Tools and Technology (20%)	Used tools creatively and with artistry. (e.g. visual aids are clear), accurate and provided maximum possible impact, such that the audience is likely to remember this presentation for some weeks.	Used tolls effectively. Visual aids are clear, accurate. They added value to the presentation and audience experience of the presentation.	Use tools effectively (e.g. visual aids are clear, uncluttered and accurate).	Some evidence of thoughtful design in selection of tools.	Did not used tools effectively (e.g. visual aids are cluttered, unclear and inaccurate) Tools were not relevant, or not used appropriately.
	Language (20%)	Uses a wide range of vocabulary and grammatical structures with full flexibility and accuracy Produces rare minor errors only as ‘slips’ Pronunciation is effortless to understand	Uses a wide range of vocabulary and grammatical structures flexibly to convey precise meanings Mostly produces error-free sentences Pronunciation is easy to understand throughout	Uses a sufficient range of vocabulary and complex sentence forms to allow some flexibility Frequently produces error-free sentences, though some grammatical mistakes persist Pronunciation can be understood with some effort	Uses an adequate range of vocabulary for the task and a mix of simple and complex sentence forms Makes some errors with complex sentence forms, but they do not impede communication Can generally be understood throughout, though mispronunciation reduces clarity at times	Uses a limited range of vocabulary and grammatical structures which are minimally adequate for the task May make noticeable errors which cause some comprehension problems Frequently mispronounces words or sounds which causes difficulty for the audience