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Uber: Innovation, Competitive Advantage, and Adaptation Curve

Uber's Competitive Advantage

Uber is known to be innovative technology company or organization which connects various riders with drivers. This technology provides safe, convenient and cost effective way of transportation in metro areas. Apart from that Uber adds up value to large number of divers who are not employee of Uber by creating a platform with economic opportunity to make money by making use of their own existing assets.

Uber competitive advantage is nothing but the efficient use of information, speed and experience of user. It generally offers services at much cheaper rates than taxi. Uber can easily analyze the fact that their large amount of data to check the fact that whether there is high amount of rides or not. Uber comes up with the option of automatic charges on the card of the rider. Uber provides a lot of security to the various riders through various kinds of background checks, examination of different driving records and constant feedback from various passengers. With the growth of Uber in the market it focuses on increasing the benefits or efficiency of system which ultimately focus on the fact that car owners do not have financial sense. Less number of cars on roads leads to less amount of carbon emission, more number of jobs for drivers and reduction in parking space. The ultimate notion of Uber is to reduce or minimize the need or requirement of car ownership so that they can easily upgrade their service in better number of markets and easily work on efficiency of their platform.

Half-Life Curve

Fig 1: Half-Life Curve

(Source: Created by Author)

Typology of innovation in Uber

Type of innovation

Sphere of application


Product innovation

It generally focus on innovation related to various goods and services

It focus on specific type of improvement in technical domain, components and lastly materials.

Process innovation

Adaptation of innovative methods for delivery of products.  

It focusses on significant changes in technology, products equipment and software.

Market innovation

Adaptation or implementation of new methods related to marketing.

This parameter generally checks the amount or degree of customer satisfaction.

Organization innovation x

Adaptation of methods related to various organization of business companies.

It stresses on the fact of various business practices in organization and workplaces.

 S-Curve for Uber

 Fig 2: S-Curve for Uber

(Source: Created by Author)

Adaptation Curve for Uber  

Adaption curve for Uber

Fig 3: Adaption curve for Uber

(Source: Created by Author)

Segment zero for Uber

Segment zero for Uber 

Fig 4: Segment zero for Uber

(Source: Created by Author)

Organization Effects

Uber has provided best kinds of ways so that people can easily get demand rides. The ultimate notion of this organization is to provide organization with efficient methods or ways for managing a business and improvisation of employee’s experience. Uber claims to provide various kinds of ways for managing their business.

Uber generally drivers with passengers offering them online services. Passengers can easily download the Uber application and can easily request for nearest car which is available on smartphone. Uber’s online platform is considered to be user friendly and has rates which is lower than regular taxi. Uber is considered to be cheaper in most of the American cities and is generally exclusive of driver’s trip.

Organization Effects

Fig 5: Organization Effects

(Source: Created by Author)

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