Report on the Importance of Understanding Consumer Attitudes and Social Media in Marketing

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Mitigation:

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Many people think of social media as a leisure activity. They think social media exists so that they can connect with their friends and family and share what is important to them. Social media is also a serious business. It is a multibillion pound industry that is fuelling the next generation of corporate giants. Surely there is more to social media than meets the eye of an average individual.

Prepare a formal report to critically analyse and assess the validity of this statement setting out how an understanding of consumer attitudes within any industry of your choice can make marketers more effective in the planning and control of marketing activities. Consider within the report the importance of social media and influencers. Analyse a range of social media channels relevant to each market segment/consumer demographic. Use relevant examples to assist your discussion

• Knowledge and understanding of peoples' consumption-related behaviours and to develop and evaluate marketing strategies intended to influence those behaviours.
• Appreciate and understand how marketing research, marketing strategy, and basic research on intra- and interpersonal processes play multiple roles in the discipline of marketing in relation to the use of social media and marketing activities.

• A range of research needs to be undertaken. This is a written task with the application of all report tools including graphs, charts and diagrams.
• Looking at social media and its use of influencers on the application of consumer buyer behaviour and its changes relevant today.
• Consider the range of social media channels and asses which the relevance of each one to marketing and usage for each market segment/consumer demographic