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Incorporating Technology for Better Customer Experience at a Trendy Neighborhood Coffee House

Mission Statement

You are the Information Manager for a grassroot, up-and-coming coffee house, which is located in a trendy neighborhood. The owner/CEO would like to see the company grow and hired a consultant to assist in making this happen. The consultant stated the demographics in the neighborhood are mostly late-20s to mid-30s professionals and tech-savvy.

 

The consultant advised the owner to incorporate some kind of technology into your business model (i.e. Wi-Fi, phone charging stations, laptop/tablet docking block at each table, online ordering, delivery service app, etc.) to draw more business.

 

Your CEO reached out to you to help develop a new mission statement, vision statement, and objectives. As a fledgling coffee shop, you have a limited budget to work with so your goals must be succinct. Identify one area in technological advances that could improve the customer's experience while drinking coffee. (Refer to the aforementioned examples above).

 

Develop a strategy to launch/deploy this technology in the coffee house. Identify some projects associated with the deployment of this technology.

 

Your due outs:

1. Mission Statement

2. Vision Statement

3. Objectives (no more than three)

4. List at least three goals

5. Detail your strategy

6. Detail one project you plan to complete.

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