Introduction to SWOT Analysis and Strategic Planning

SWOT Table

The purpose of this project is to introduce you to the planning process and to complete a SWOT analysis to determine a company’s strengths, weaknesses, opportunities and threats.  Using the information gathered to complete the SWOT, you will begin to build a Strategic Plan identifying and discussing the company’s goals and objectives.

Write an Introduction paragraph.  The Introduction paragraph is the first paragraph of the paper and will be used to describe to the reader the intent of the paper explaining the main points covered in the paper.  This intent should be understood prior to reading the remainder of the paper so the reader knows exactly what is being covered in the paper.

Consider writing the introduction last to ensure that all of the main points are covered.

1. Using the research from the websites provided and any additional research, complete a SWOT Table for Silver Airways using the following format.

2.Provide a minimum of three strengths, three weaknesses, three opportunities and three threats (See grading rubric for specifics).

3. Write a paragraph for each quadrant in the SWOT explaining the rationale for each criterion within the quadrant.  Support the reasoning. Remember, there must be a minimum of three criteria in each quadrant.

You will now begin to build the framework for the Strategic Plan that will be developed upon approval of a merger.  Identify and explain three (3) major goals that the company should look to attain with the approval of the merger, with explanations as to the importance of each goal and why the goals are relevant to the company’s strategy.

You will then define and discuss at least two objectives for each goal.

This framework must have the following items.  

Identification and explanation of Strategic Goal 1 – Provided by the student

Strategic Objectives:  Students will define and discuss at least two objectives to drive the Strategic Goal

Identification and explanation of Strategic Goal 2 – Provided by the student

Strategic Objectives:  Students will define and discuss at least two objectives to drive the Strategic Goal

Identification and explanation of Strategic Goal 3 – Provided by the student

Strategic Objectives:  Students will define and discuss at least two objectives to drive the Strategic Goal