MGMT6004 Strategic Management
There are 5 strategies and I have selected below 3 strategies from the link. A: Growth Strategy of New Product or Feature - As the idea is to develop a strategy to guide the company for the next five years, I thought that it could be interesting to develop an application that improve the relationship between customer and product. For example, creating a cloud and a subscription package that allows customers to save, edit and share media in the cloud with a bigger storage capacity. B: Product Differentiation Strategy - In that case, I was thinking to invest in marketing and customer relationship through social media about a camera appropriate to a specific market. Being like a specialist in cameras for action/sports/adventure and be known for that. C: Acquisition Strategy: I also thought about that one in order to improve product and service, gain competitive advantage and decrease costs by acquiring strategical supplier companies that would decrease the fabrication costs, improve logistic services and customize raw materials according to our necessity Please take ONE strategy A: Growth Strategy of New Product or Feature and being in the role of general manager please and the deliverables required of each student are to produce a white paper covering the following: 1. Nominate the preferred strategy option and apply a strategy framework(s) to analyse and justify why you believe it is the best strategy option; and 2. Discuss the implications specifically relating to your part of the business, and what challenges these might represent. Separate the discussion into short-term and long-term issues. Students are to address the assessment task from the perspective of their own functional area of responsibility. Integrate theory in your white paper. Please provide 3-4 peer review article as reference APA 6th edition referencing.