Complete the ArcGIS Tutorial and Answer the Following Questions

Question 1: Identifying Concentrations of Target Market Customers

Complete the ArcGIS Tutorial and answer the following Questions.

Question 1: How will these attributes (income, number of target market households and recreational spending) help Bikes2Go identify concentrations of target market customers?

How do the census tract and block group maps help you understand the distribution of these characteristics across the Seattle market area?

Question 2: What is the average number of target market households by block group?

What is the average for recreational spending by block group?

Question 3: How many block groups have above average values for both relevant attributes?

Question 4: Does the Seattle area have enough qualifying parks to serve as Bikes 2 Go’s test market?

Question 5: Is the Seattle area suitable for Bikes 2 Go’s test market?

How did you use the maps, data and tools in this exercise to make that determination?