Advantages and Shortcomings of Different Market Entry Strategies in Foreign Markets

Task

You are asked to develop a 1500-word essay critically addressing ONE of the following topics:

1. There is no one best way to enter foreign markets”. Discuss this statement considering advantages and shortcomings of market entry strategies within the context of host-country characteristics. Support your discussion with relevant examples.

-Please submit your assignment as a Microsoft Word document (.docx)

-Use Arial font size 11

-Margins: 2.5 on each side, top and bottom

-1.5 line spacing

-display word-count on the front page (NB list of references is excluded from word-count)

When developing your essay you are expected to use a broad resource base and rely predominantly on academic literature (examples of relevant books and peer-reviewed journals are provided on page 3 of the module guide). All sources used should be referenced using UWE Harvard Referencing System (detailed guidance on referencing is available in the library and on the module Blackboard site).

The following criteria will be used in evaluating this assessment:

Formative feedback provides opportunities to reflect on your ongoing work and preparation for your assignment. You will have ample opportunities to discuss your ideas and early stages of your work with your seminar tutor throughout the semester. You are strongly encouraged to use these opportunities when drafting your work.

Further information about this assessment is available on the Blackboard site for this module and includes assignment brief, examples of relevant literature, and guidance on referencing.

Please use the following file Word formats: .docx, .doc. We cannot ensure that other formats are compatible with markers’ software and cannot guarantee to mark incorrect formats.

All work should be word processed following the format:

Use Arial font size 11

Margins: 2.5 on each side, top and bottom

1.5 line spacing

The first page of your coursework must include:

• Your student number
• The module name and number
• Your word count
• The essay question