Get Instant Help From 5000+ Experts For

Writing: Get your essay and assignment written from scratch by PhD expert

Rewriting: Paraphrase or rewrite your friend's essay with similar meaning at reduced cost

Editing:Proofread your work by experts and improve grade at Lowest cost

And Improve Your Grades
Phone no. Missing!

Enter phone no. to receive critical updates and urgent messages !

Attach file

Error goes here

Files Missing!

Please upload all relevant files for quick & complete assistance.

Guaranteed Higher Grade!
Free Quote
Creating a Press Release for a Sport Entity

Introduction to Press Releases


Create a press release for a known sport entity on a topic related to that sport entity (sport leagues, college athletics, fitness industry, recreational industry, health and wellness, nonprofit or for profit orgs., etc.).

Further Instructions and Information: Within Public Relations these individuals are responsible for producing stories to media outlets. This assignment will test your writing and research skills. Read about press releases in chapter 10 in your textbook on pages 263-265 before starting this paper. Page 2 of this document goes into detail about what goes into creating a press release. Please read and review this information thoroughly. In addition, examples of press releases can be found all over the internet (research if you need more examples, but NO NOT PLAGAIRIZE). At the end of this document is a template for press releases.

Grading: You will be graded on grammar, requirements, and research. The effort and time put into your press release will show within your assignment.
Review the remainder of this document for press release guidelines for the PR Writing Assignment. Much Success!


A press or media release is pseudo-news story intended to demonstrate to an editor or reporter the newsworthiness of an event, service, product or, in our case, a situation we want publicized. Writing a press release entails generating a persuasive communication to be delivered in a traditional news story format.
Press Release Format

A press release will have contact information and an indication of publication priority followed typically by four elements. Use the inverted pyramid style covered in the textbook.

the headline
the summary lead
the body
the closing paragraph
Press releases are generally written in the third person.

The Headline

The headline should summarize, in a dynamic way, the information contained in the press release. In general, you want your headline to be ten words or less. It needs to communicate your message like the wording on a billboard communicates a message to the drivers of cars speeding down the freeway. Your headline needs to make your press release standout among the many similar pieces that cross an editor's desk each day. It is often desirable to include a subhead. The subhead allows you to further elaborate on the angle of your story.

The summary lead is actually the first paragraph of the body of your document. It and the headline are the most critical parts of the press release. This paragraph must include the 5 "Ws" of the story -- who, what, when, where and why. It must also contain the H of the story -- how. The summary lead summarizes the press release and is intended to hook the editor as well as your future intended audience into wanting to know more about your subject. The hook should not be a sensational statement but an interesting factual statement.

The body of a press release is written using a journalistic strategy called an inverted pyramid. The most important information and quotes are incorporated into the story first. The reason this is important is that sometimes editors need to cut the story to fit into available space. You don't want critical information to be lost if the story is abbreviated.

The closing paragraph will often have a sentence or two which promotes your company or organization. This may be a boilerplate (old newspaper terminology referring to a block of standard text that is used over and over again) developed for such purposes.

Three #'s (see template below to find out what this is) denote the end of a press release.

sales chat
sales chat